Lifecycle Marketing Manager, Google Gemini

Google•Mountain View, CA

3d•$141,000 - $205,000

About The Position

As Lifecycle Marketing Manager for Gemini, you will manage and execute CRM strategies that drive user growth across Gemini's Apps. You will work with stakeholders across marketing, product, policy, support, and engineering, as well as agencies and vendors, to design and deliver communications and experiences that educate and delight Gemini users at key moments in their lifecycle. You will help users discover and adopt Gemini's helpful features and make using AI a delightful experience, bringing an insights- and data-led approach to customer marketing efforts. The role also involves managing the global Gemini CRM strategy and supporting the related Martech roadmap across multiple touchpoints.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in growth, CRM, or lifecycle marketing.
Experience working cross-functionally with various stakeholders and teams.

Nice To Haves

Experience working with global teams across multiple time zones.
Experience using AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Measurement-driven approach, with the ability to use benchmarks and performance metrics to track progress while maintaining focus on business impact.
Strong communication skills and ability to influence stakeholders across cross-functional teams.
Strong organizational and time-management skills, including the ability to manage expectations and prioritize in an environment with multiple demands.

Responsibilities

Manage and execute the global Gemini CRM strategy and support the related Martech roadmap to enable user delight across multiple touchpoints.
Maintain and manage data structures across systems to support orchestration operations, trigger-based automations, and one-off communications.
Use CRM analytics to drive customer-centric action plans and communicate results and insights to team leads and partner teams.
Partner with Product, Design, Brand, and Creative teams to ensure touchpoints are on-brand and impactful.
Prioritize, test, and launch experiments and campaigns across the user lifecycle, from acquisition, onboarding, and activation to feature adoption, churn prevention, and resurrection.