Integrated Marketing Manager
Norm • New York City, NY3d • Hybrid
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Integrated Marketing Manager
Norm•New York City, NY
•Hybrid
About The Position
Norm is seeking an Integrated Marketing Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support business priorities and drive demand, engagement, and revenue with target clients. As a member of the marketing team, this role will build campaign frameworks and cross-channel programs connecting content, events, digital marketing, and account-based marketing into buyer journeys from awareness to activation. The role calls for experience in integrated campaign strategy and execution across the customer lifecycle, and will develop programs that bring Norm’s brand narrative and mission to life. The position works with stakeholders across Marketing, GTM, and Norm Law, as well as agency partners, vendors, and internal creative and content teams. It is based in New York City with a hybrid work model and an expectation of 3–4 days per week in the office. Occasional travel—approximately 30%—is expected for events, conferences, partnerships, and on-site production. Norm expects team members to be practically fluent in AI and to use it in day-to-day work; candidates should be prepared to discuss and demonstrate their AI tools, workflows, and outcomes during interviews.
Requirements
- 3–5+ years of experience in demand generation, integrated marketing, or campaigns.
- A track record of building and scaling integrated campaign programs across digital, events, content, and ABM channels.
- Strong analytical skills and a data-driven approach to campaign optimization and attribution.
- Strong project management skills and experience managing complex, multi-channel campaigns simultaneously.
- Comfort with ambiguity and the ability to thrive in fast-paced, evolving environments with a bias for thoughtful action.
- Creative and strategic thinking, with the ability to turn an unclear idea or goal into a concrete plan and execute it.
- Practical, hands-on use of AI in day-to-day work, with the ability to discuss concrete tools, workflows, and outcomes.
Nice To Haves
- Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category.
- Experience scaling integrated marketing programs across channels.
- Expertise in 2–3 marketing channels, such as paid marketing, webinars, or content, and interest in developing expertise in new channels such as AEO or social.
Responsibilities
- Design and lead integrated campaigns for key audiences and target clients, creating scalable frameworks and processes across digital, events, content, and ABM channels.
- Create and implement campaign programs, including thought leadership, paid programming, nurture streams, executive engagement programs, and ABM activations.
- Collaborate with Marketing, GTM, and Norm Law stakeholders to align campaigns with company strategy and client- and narrative-specific needs.
- Coordinate with Marketing to maintain consistent messaging and positioning across campaign touchpoints.
- Manage campaign resources, including agency partners, vendors, and internal creative and content stakeholders, to deliver programs on time and on budget.
- Improve campaign performance through post-campaign analysis, stakeholder feedback, and data-driven optimization.
- Develop an understanding of Norm’s GTM model, business priorities, audiences, and campaign commitments; assess partners, processes, and capabilities.
- Create a prioritized integrated campaign plan, including channel investments, optimization opportunities, priorities, concepts, target audiences, tactics, budgets, and success measures.
- Establish a campaign roadmap and move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement.
Benefits
- Equity
- 401(k) with employer match
- Health coverage
- Dental coverage
- Vision coverage
- Unlimited paid time off
- Free lunch in the office daily
- Employee referral bonus program
- Financial support for relocation to New York City, if applicable
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
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