Marketing Manager Jobs

About The Position

Requirements

• Bachelor’s Degree in Marketing, Communications, or related field.
• 5+ years of social media management and content development experience (CPG/FMCG experience a plus).
• Hands-on experience building, managing, optimizing and reporting on paid social media campaigns.
• Deep knowledge of social platforms and best practices (Instagram, Facebook, TikTok).
• Strong strategic and cultural awareness skills.
• Demonstrated ability to measure campaign performance, analyze large datasets using Excel and translate findings into actionable recommendations.
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Clear, compelling communicator—able to translate social performance and opportunities to stakeholders.
• Self-starter with a bias toward action, continuous learning, and problem solving.

Nice To Haves

• Copywriting skills a plus.
• Hands-on experience in Google Ads or YouTube Ads a plus.

Responsibilities

• Own strategy, planning, execution, optimization and reporting for all paid social media initiatives across Meta, TikTok, Pinterest and emerging channels.
• Build and manage campaigns directly within ad platforms, continuously optimizing audiences, creative, budgets, placements and bidding strategies to maximize performance.
• Manage paid social media budgets, ensuring efficient allocation of investment and maximizing CTR and other key metrics against business objectives.
• Stay current on platform capabilities, industry trends and best practices, implementing new features and testing opportunities that improve campaign effectiveness.
• Partner with internal and external creators to develop high-performing, platform-native content.
• Oversee the complete lifecycle of influencer and brand ambassador partnerships from recruitment through execution.
• Build and maintain a scalable influencer program and content library that supports both organic and paid media initiatives.
• Own the organic social media strategy and execution across Instagram, Facebook, TikTok, YouTube, Pinterest and future platforms.
• Develop and maintain an integrated content calendar that supports product launches, seasonal campaigns, retailer initiatives and brand storytelling.
• Partner proactively with Creative to forecast content needs, develop briefs and ensure timely delivery of high-quality assets.
• Monitor social channels daily, responding to consumer inquiries and collaborating with Customer Service, Product and other cross-functional teams to resolve issues when appropriate.
• Support broader digital marketing initiatives and channels, including Google Ads, YouTube, retail media and other key platforms as needed.
• Collaborate with channel owners to develop cohesive omnichannel campaign strategies that maximize consumer reach and campaign effectiveness.
• Leverage AI-powered tools and emerging technologies to improve campaign planning, content development, reporting, workflow efficiency and marketing performance.
• Track, measure, and analyze performance (impressions, clicks, CTR, engagement, etc.) to optimize content and campaigns in real time.
• Regularly communicate performance, learnings and optimization opportunities to stakeholders.
• Manage budgets responsibly, ensuring efficient allocation of resources and strong return on investment.
• Serve as the social media subject matter expert and the voice of the consumer within the organization.
• Collaborate across Media, Creative, Ecommerce, Sales, Product, Customer Service and Comms teams to deliver integrated campaigns.
• Operate with a high degree of ownership, accountability, and initiative, proactively identifying opportunities to improve marketing effectiveness.

Benefits

• Competitive Compensation
• Health insurance plans including medical, dental, and vision
• Well-being focused programs (funds for wellness activities; gym, yoga classes, etc.)
• Paid time off plans
• Flexible work arrangements and policies
• Hybrid work arrangements
• Training programs, skill development initiatives, and learning resources
• Retirement contribution matching
• Paid sick leave
• Paid parental leave (for both birthing and non-birthing parent)
• Employee assistance programs and resources
• Product discounts across our brands