Consumer Marketing Senior Manager, GEMTESA

Sumitomo Pharma • Marlborough, MA

3d • Remote

About The Position

The Consumer Marketing Senior Manager is part of the GEMTESA Marketing team and reports to the Sr. Director, Consumer Marketing. The role leads the tactical execution of direct-to-consumer (DTC) and direct-to-patient (DTP) programs supporting GEMTESA, Sumitomo Pharma America’s treatment for overactive bladder. The position contributes to patient and consumer strategy and works with internal teams and external agencies to deliver coordinated marketing programs across the patient journey.

The role oversees agency partners, campaign schedules and scopes, and the development of patient and consumer content. It uses patient insights, segmentation, market research and analytics to assess and improve messaging, channel mix, customer experience and campaign performance. The position also supports adherence and persistence programs, public relations initiatives, internal review and approval of marketing materials, and field training and sales communications. This is an individual contributor role without direct reports.

The role is primarily remote, with periodic on-site office meetings, and requires domestic and international travel as needed. The work involves a fast-paced environment with multiple demands and requires initiative, independent judgment, effective communication and the ability to use a personal computer for extended periods.

Requirements

• Bachelor’s degree in business, marketing or a related field.
• At least 6 years of relevant experience in the biotech or pharmaceutical industry with a bachelor’s degree, or equivalent years of work experience.
• Experience planning, piloting and scaling new digital marketing initiatives.
• Skilled in insights-driven CRM and customer experience best practices to optimize omnichannel campaign performance.
• Experience working with agencies to develop and execute marketing plans, including consumer and patient materials and campaigns across multiple channels.
• Strong project management skills, including managing interdependencies and competing deadlines and delivering on time, on budget and against business objectives.
• Excellent communication and interpersonal skills, including the ability to manage agency partners.
• Ability to collaborate across functions, build productive relationships, prioritize multiple projects and work effectively in a fast-paced environment.
• Strong business acumen and analytical skills.
• Commitment to healthcare compliance standard operating procedures.
• Ability to exercise appropriate judgment and work with a high level of initiative and independence.
• Excellent written and oral communication skills.
• Ability to use a personal computer for extended periods.

Nice To Haves

• MBA.
• Media planning and analysis experience, including managing multiple agency partners to deliver within timelines and budget.
• Solid knowledge of product positioning, brand planning, strategic communications, product launches and the payer reimbursement landscape.
• Track record of tactical marketing execution in regulated industries.
• Urology and/or women’s health experience.

Responsibilities

• Lead day-to-day execution of GEMTESA DTC and DTP programs, including point-of-care, digital and social media, patient ambassador and influencer programs, and CRM.
• Manage agency partners, timelines and scope to deliver patient and consumer content and campaigns on time and in alignment with brand strategy.
• Partner with HCP Marketing, Market Access, Patient Support Services and agency partners to coordinate timely execution across omnichannel touchpoints and the patient journey.
• Build measurement and optimization plans and ensure touchpoints are integrated with the consumer and patient omnichannel ecosystem.
• Apply patient insights, segmentation, market research and analytics to evaluate program effectiveness and optimize messaging, channel mix, customer experience and campaign performance.
• Support adherence and persistence initiatives, including patient support programs, mobile tools and educational resources.
• Support public relations initiatives, including strategic partnerships and earned media execution.
• Obtain approval of marketing materials through the internal review process and ensure compliance with regulatory and legal requirements.
• Champion the patient perspective and materials through field training and sales communications.
• Contribute to GEMTESA brand strategy, omnichannel planning and CRM and digital campaign development with cross-functional stakeholders.
• Adhere to customer privacy and compliance practices.

Benefits

• Opportunity for merit-based salary increases.
• Short incentive plan participation.
• Eligibility for the company’s 401(k) plan.
• Medical, dental, vision, life and disability insurance.
• Leaves provided in line with the employee’s work state.
• Flexible paid time off.
• 11 paid holidays plus additional time off for a shutdown period during the last week of December.
• 80 hours of paid sick time upon hire and each year thereafter.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior