Principal Content Marketing Manager, LTS Integrated Marketing

LinkedIn • Chicago, CA

1d • Hybrid

About The Position

LinkedIn is seeking a Principal Content Marketing Manager to shape how LinkedIn Learning Career Hub builds authority, delivers value to talent leaders, and connects insights, customer stories, product innovation, and expertise through an integrated content ecosystem. The role calls for a seasoned content strategist with exceptional editorial judgment who can identify conversations where LinkedIn has a meaningful perspective, translate complex ideas into compelling narratives, and build audience-first content strategies that drive engagement and measurable business impact.

The position develops content strategies and integrated editorial programs across LinkedIn Talent Solutions, spanning web, editorial, social, video, email, executive, and partner channels. It works with cross-functional teams and external contributors to build thought leadership and market storytelling, evolve content for AI-driven discovery, and use performance data to continually improve editorial priorities and distribution. The role champions AI-enabled workflows while maintaining human judgment and strong editorial standards.

The role is hybrid, performed from home and a LinkedIn office on select days as determined by business needs. It can be based in San Francisco, Sunnyvale, Chicago, or New York.

Requirements

• 10+ years of experience in content marketing, editorial strategy, thought leadership, brand storytelling, journalism, communications, or related disciplines.
• Experience developing audience-first content strategies and integrated editorial programs across multiple channels and formats.
• Experience translating complex business, technology, or market topics into clear, engaging narratives for senior audiences.
• Experience leading complex cross-functional initiatives and influencing stakeholders across teams without formal authority.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent experience.

Nice To Haves

• Exceptional editorial judgment, writing, and storytelling skills, including the ability to identify ideas that are distinctive, relevant, and valuable to an audience.
• Experience developing thought leadership, research-driven content, executive content, customer storytelling, or recurring editorial programs.
• Experience marketing SaaS, HR technology, talent, learning, AI, or enterprise software solutions.
• Experience designing integrated content architectures and audience journeys across owned, earned, social, executive, creator, and partner channels, with a clear approach to distribution, amplification, and reuse.
• Deep understanding of modern content discovery and distribution, including SEO, GEO, AEO, content architecture, structured content, and evolving AI-driven search and discovery behaviors.
• Experience using audience research, performance data, and customer insights to guide editorial decisions and demonstrate business impact.
• Strong executive communication, stakeholder influence, and cross-functional collaboration skills.
• Ability to work effectively at strategic and execution levels, from defining an editorial opportunity to shaping and improving the resulting content.
• Demonstrated systems thinking, intellectual curiosity, and comfort navigating ambiguity in a complex organization.
• Experience applying AI, automation, and emerging technologies across content research, development, optimization, personalization, and measurement, while understanding where human editorial judgment and subject-matter expertise remain critical.

Responsibilities

• Develop audience-first content marketing strategies that connect business priorities, customer needs, market insights, thought leadership, and product narratives across the LinkedIn Talent Solutions portfolio.
• Identify and shape editorial territories where LinkedIn can contribute a credible point of view, build sustained authority, and create value for talent and business decision-makers.
• Translate complex topics related to talent, learning, skills, work, and AI into clear narratives and content experiences across web, editorial, social, video, email, executive, and partner channels.
• Build integrated content programs that connect thought leadership, customer stories, product narratives, executive perspectives, and ongoing content into a cohesive ecosystem.
• Create strategic briefs, editorial frameworks, and content plans that align Integrated Marketing, Product Marketing, Communications, Brand, Creative, Lifecycle Marketing, and agency partners.
• Develop scalable approaches to turn research, customer insight, subject-matter expertise, and existing intellectual property into multiple high-value formats and experiences.
• Partner with executives, customers, creators, and subject-matter experts to develop differentiated thought leadership and market storytelling.
• Evolve content strategy for AI-driven discovery, applying modern search, content architecture, structured content, and emerging optimization practices.
• Define success metrics, evaluate content performance, and use audience signals and business data to improve editorial priorities, content investments, and distribution strategies.
• Champion AI-first ways of working, using AI and agentic workflows to improve research, insight development, content creation, optimization, measurement, and operational efficiency while maintaining human judgment and editorial standards.

Benefits

• Annual performance bonus may be included in the total compensation package.
• Stock may be included in the total compensation package.
• Benefits may be included in the total compensation package.
• Other applicable incentive compensation plans may be included in the total compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal