Principal Content Marketing Manager, LTS Integrated Marketing

LinkedIn • Sunnyvale, CA

4d • $157,000 - $245,000 • Hybrid

About The Position

LinkedIn is seeking a Principal Content Marketing Manager to shape how LinkedIn Learning Career Hub builds authority, delivers value to talent leaders, and connects insights, customer stories, product innovation, and expertise through an integrated content ecosystem. The role calls for an experienced content strategist with strong editorial judgment who can identify meaningful conversations, translate complex ideas into compelling narratives, and develop audience-first content strategies that drive engagement and measurable business impact.

The manager will develop integrated content strategies across the LinkedIn Talent Solutions portfolio, establish distinctive editorial territories, and create content experiences across web, editorial, social, video, email, executive, and partner channels. The role will connect thought leadership, customer stories, product narratives, executive perspectives, and ongoing content into cohesive programs; coordinate cross-functional teams and agency partners; and repurpose research, customer insight, subject-matter expertise, and existing intellectual property into valuable formats.

The position also partners with executives, customers, creators, and subject-matter experts; evolves content strategy for AI-driven discovery using modern search and content architecture practices; sets success metrics and uses audience and business data to improve content and distribution; and champions AI-first workflows while preserving human judgment and editorial standards. The role is hybrid and may be based in San Francisco, Sunnyvale, Chicago, or New York.

Requirements

• 10 or more years of experience in content marketing, editorial strategy, thought leadership, brand storytelling, journalism, communications, or related disciplines.
• Experience developing audience-first content strategies and integrated editorial programs across multiple channels and formats.
• Experience translating complex business, technology, or market topics into clear, engaging narratives for senior audiences.
• Experience leading complex cross-functional initiatives and influencing stakeholders across teams without formal authority.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent experience.

Nice To Haves

• Exceptional editorial judgment, writing, and storytelling skills, including the ability to identify distinctive, relevant, and valuable ideas.
• Experience developing thought leadership, research-driven content, executive content, customer storytelling, or recurring editorial programs.
• Experience marketing SaaS, HR technology, talent, learning, AI, or enterprise software solutions.
• Experience designing integrated content architectures and audience journeys across owned, earned, social, executive, creator, and partner channels, including content distribution, amplification, and reuse.
• Deep understanding of modern content discovery and distribution, including SEO, GEO, AEO, content architecture, structured content, and evolving AI-driven search and discovery behaviors.
• Experience using audience research, performance data, and customer insights to guide editorial decisions and demonstrate business impact.
• Strong executive communication, stakeholder influence, and cross-functional collaboration skills.
• Ability to work at both strategic and execution levels, from defining an editorial opportunity to shaping and improving the resulting content.
• Demonstrated systems thinking, intellectual curiosity, and comfort navigating ambiguity in a complex organization.
• Experience applying AI, automation, and emerging technologies to content research, development, optimization, personalization, and measurement, with a strong understanding of where human editorial judgment and subject-matter expertise remain critical.

Responsibilities

• Develop audience-first content marketing strategies connecting business priorities, customer needs, market insights, thought leadership, and product narratives across the LinkedIn Talent Solutions portfolio.
• Identify and shape editorial territories where LinkedIn can contribute a credible point of view, build authority, and create value for talent and business decision-makers.
• Translate complex topics related to talent, learning, skills, work, and AI into compelling narratives and content experiences across web, editorial, social, video, email, executive, and partner channels.
• Build integrated content programs that bring together flagship thought leadership, customer stories, product narratives, executive perspectives, and always-on content.
• Create strategic briefs, editorial frameworks, and content plans to align Integrated Marketing, Product Marketing, Communications, Brand, Creative, Lifecycle Marketing, and agency partners.
• Develop scalable ways to turn research, customer insight, subject-matter expertise, and existing intellectual property into multiple high-value formats and experiences.
• Partner with executives, customers, creators, and subject-matter experts to develop differentiated thought leadership and market storytelling.
• Evolve content strategy for AI-driven discovery using modern search, content architecture, structured content, and emerging optimization practices.
• Define success metrics, evaluate performance, and use audience signals and business data to improve editorial priorities, content investments, and distribution strategies.
• Champion AI-first workflows to accelerate research, insight development, content creation, optimization, measurement, and operational efficiency while maintaining human judgment and editorial standards.

Benefits

• Annual performance bonus may be included in the total compensation package.
• Stock may be included in the total compensation package.
• Benefits may be included in the total compensation package.
• Other applicable incentive compensation plans may be included.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal