Senior Manager, Quality Systems Product Marketing Growth & LCM

Bio-Rad Laboratories•Irvine, CA

4d•Onsite

About The Position

The Senior Manager, Quality Systems Product Marketing Growth & LCM drives product-line growth and lifecycle management for a full product family or multiple related products or segments, from launch through on-market support to obsolescence. The role translates portfolio and segment strategy into product-line plans and commercial inputs, including market assessment, segmentation, growth projections, marketing plans, positioning, pricing, and competitive response. It partners with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain, and operates with limited oversight across multiple regions. The position must be based in Irvine, California, within commuting distance of the office. The role leads franchise and long-range planning, growth projections, and marketing growth plans across the product family. It owns phase-in/phase-out and obsolescence decisions across multiple product lines, recommends sustaining priorities based on product performance and quality signals, contributes to CAPA, and develops customer communications. It maintains market research and competitive intelligence, synthesizes findings into assessments, customer segmentation, product-line roadmaps, and growth or rationalization opportunities, and partners with cross-functional teams on value propositions, messaging, evidence inputs, and performance reporting.

Requirements

Bachelor’s degree or equivalent in Marketing.
At least 8 years of experience in diagnostics, biotech, or medical devices, including sales and regional marketing experience.
Experience in a sales role and within regional marketing.
Proven record of lifecycle management of a product portfolio in a matrix environment.
Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
Ability to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
Ability to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Nice To Haves

Advanced degree such as an MS, MPH, MBA, or similar.

Responsibilities

Lead franchise and long-range planning, growth projections, and marketing growth plans across the product family.
Set growth-plan direction for Regional Marketing and Commercial teams to execute.
Own phase-in/phase-out and obsolescence decisions across multiple product lines to protect customer experience and improve portfolio productivity and profitability.
Define priorities for geographic expansion.
Monitor product performance, including quality signals, complaints, cost-to-serve, usage, and mix, and recommend sustaining priorities, including assay obsolescence and migration.
Contribute to CAPA and develop customer communications.
Maintain voice-of-customer, TAM/SAM, payer and clinical trends, technology developments, evolving clinical practice and guidelines, and competitive intelligence.
Synthesize market information into market assessments, customer segmentation (including share/Mekko analyses), and competitor strategies that inform segment strategy, product-line roadmaps, growth opportunities (including IVD partnerships), and rationalization options.
Flag risks across assigned systems, assays, quality controls, and informatics.
Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging grounded in clinical evidence and customer language, position products within the segment strategy and competitive landscape, and inform evidence plans.
Use dashboards to track revenue, mix, margins, adoption, and other indicators, and provide insights and corrective-action recommendations to stakeholders.