Sr Manager, Product Marketing, Growth & LCM
About The Position
The Senior Global Product Marketing Manager drives growth and lifecycle management for an assigned product line or defined sub-segment, from launch and on-market support through obsolescence. Under the direction of a Director or Senior Director, the role translates segment strategy into product-line plans and commercial inputs, including market assessments, segmentation, growth projections, marketing plans, positioning, pricing, and competitive response. The position partners with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain. The role contributes to product-line and long-range planning, growth projections, and marketing plans, and provides Regions and Commercial with guidance, opportunity data, and tools. It executes phase-in, phase-out, and obsolescence recommendations; monitors product performance and recommends sustaining priorities; and contributes to CAPA and customer communications. It also maintains voice-of-customer, market-sizing, payer and clinical trends, technology developments, and competitive intelligence inputs to inform product-line roadmaps and growth opportunities. In partnership with Scientific Affairs, Market Access, and Regional Marketing, it shapes value propositions and messaging grounded in clinical evidence and customer language. This position must be based in Hercules, California, within commuting distance of the office. Bio-Rad describes its work as advancing discovery and transforming science and healthcare, and offers a collaborative global employee experience.
Requirements
- Advanced degree or equivalent in a related field; the posting also describes an advanced degree such as an MS, MPH, or MBA as desirable.
- Typically 6 or more years of experience in diagnostics, biotechnology, or medical devices, including sales and regional marketing experience.
- Proven global product marketing experience in clinical immunology or in vitro diagnostics, spanning autoimmune and/or infectious disease.
- Demonstrated success developing and executing commercial strategies across diverse global markets to accelerate growth.
- Experience marketing an integrated solutions portfolio of systems, software, and assays.
- Ability to articulate a clear value proposition based on laboratory automation, workflow efficiency, connectivity, and total cost of ownership.
- Ability to shape portfolio direction through market and competitive analysis, segmentation, lifecycle management, and multi-year roadmap planning aligned with business strategies.
- Must be based in Hercules, California, within commuting distance of the office.
Nice To Haves
- An advanced degree such as an MS, MPH, or MBA.
Responsibilities
- Contribute to product-line and long-range planning, growth projections, and marketing growth plans for the assigned product line.
- Translate segment strategy into guidance, opportunity data, and tools for Regional teams and Commercial.
- Execute phase-in, phase-out, and obsolescence recommendations to protect the customer experience and improve productivity and profitability.
- Monitor product performance, including quality signals, complaints, cost-to-serve, usage, and mix, and recommend sustaining priorities.
- Contribute to CAPA and develop customer communications, including communications related to assay obsolescence and migration.
- Maintain voice-of-customer, TAM/SAM, payer and clinical trends, technology developments, and competitive intelligence for the assigned line.
- Provide inputs that shape the product-line roadmap and growth opportunities, and flag risks across systems, assays, quality controls, and informatics.
- Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging grounded in clinical evidence and customer language.
Benefits
- Competitive medical plans for employees and their families
- Free HSA funds
- Fertility offering with stipend
- Group life and disability coverage
- Paid parental leave
- 401(k) plus profit sharing
- Employee stock purchase program
- Mental health platform
- Learning and development opportunities
- Education benefits
- Student debt relief program
- Pet insurance
- Wellness challenges and support
- Paid time off
- Employee Resource Groups
- Variable annual bonus dependent on individual objectives and company performance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
