Product Marketing Manager, Growth

Arca•New York, NY

9d•$150,000 - $200,000

About The Position

Arca is hiring its first Product Marketing Manager to help deepen its understanding of clients, communicate its wealth-management offering, and build a resonant brand. This individual-contributor role is on the Growth Marketing team and focuses on translating customer insight into segmentation, positioning, and messaging across the prospect and client journey. The role covers core product marketing—including segmentation, personas, positioning, competitive context, advisor enablement, and launches—as well as customer marketing programs that turn client experiences into stories, testimonials, reviews, and referrals. The manager reports to the Head of Growth and works closely with advisors, product and engineering teams, design, and compliance. Arca is a wealth-management firm built around AI. Its platform supports advisors by taking on lower-leverage work, helping them provide more personalized, attentive service. The company is based in New York City, has raised $64 million in Series A funding, and describes its team as small and engineering-heavy. Most of the team works fully in-office. Arca prefers candidates based in New York City but will consider remote candidates in the United States; remote team members, including the role’s direct manager, spend about one week per month onsite.

Requirements

5–8 years of experience, including at least 3 years in product marketing.
Product marketing experience with consumer audiences.
Demonstrated ownership of product or segment positioning and messaging beyond launch coordination.
Hands-on customer research experience, including interviews, message testing, and win-loss analysis.
Experience building enablement for sales teams, advisors, or other customer-facing roles.
Clear writing skills, including the ability to make complex financial ideas understandable without talking down to the audience.
Strong research instincts and comfort working with data.
Ability to earn the trust of advisors with decades of experience.
Working knowledge of lifecycle and nurture marketing.
Comfort with ownership, ambiguity, and making decisions with incomplete information.
A high standard of care appropriate to handling people’s financial lives in a regulated industry.
Comfort working with engineers and using AI tools in day-to-day work.
Ability to give candid feedback in a kind, direct, and low-ego manner.

Nice To Haves

Experience with high-consideration consumer purchases.
Experience in wealth management, financial services, or fintech.
A brand background or experience shaping a company’s brand identity.
Customer marketing experience with testimonials, reviews, case studies, or referral programs.

Responsibilities

Develop and maintain Arca’s segmentation and persona model, covering life stage, financial situation, and events that prompt people to seek advice.
Build segment-specific positioning and messaging grounded in customer pain points, buying cycles, and competitive context.
Explain the value of fee-only fiduciary advice across investments, taxes, estate matters, and financial planning—not just portfolio returns.
Maintain a thorough understanding of direct and non-traditional competitors.
Build, review, and supplement advisor-facing materials, including pitch narratives, proposal frameworks, one-pagers, objection handling, and competitive guides.
Listen to client conversations with advisors and apply findings to positioning, marketing, and product plans.
Build and run client story, testimonial, and review programs in partnership with advisors and compliance.
Develop and steer systems that make referrals straightforward for clients and advisors.
Provide input on client appreciation and client events.
Partner with product and engineering teams on messaging throughout the lead and client lifecycle, from first inquiry and nurture through booking, onboarding, and beyond.
Design and test communications and follow-up approaches that encourage prospects to take their next step.
Measure messaging and programs by their impact on qualified prospects and new clients, rather than opens and clicks.
Bring the client’s perspective into product decisions.
Lead go-to-market work for client-facing product launches.
Maintain consistent messaging across the website, paid media, email, direct mail, and advisor materials.
Work with compliance on positioning, testimonials, and referrals, beginning at the brief stage.