Product Marketing Manager, Customer Growth

Conquest Planning

About The Position

Conquest is hiring a Product Marketing Manager focused on customer growth. The role helps banks and wealth management firms using Conquest get more value from its verifiable AI financial advice engine, expand their use cases, involve more people in customer organizations, and bring the engine to additional surfaces. The position activates product marketing positioning and messaging frameworks set by the Director of Product Marketing, translating them into expansion plays, adoption programs, and sales-ready assets for Product, Account Management, and Sales teams. The role leads customer-facing launches, feature adoption programs, direct-to-advisor trial onboarding and conversion support, customer storytelling, and expansion enablement. It works closely with Product, Customer Success, Account teams, Demand Generation, analytics, and operations to set adoption targets, understand buying networks and adoption barriers, report on results, support active expansion deals, and provide customer insight to inform positioning, roadmap input, and packaging. The successful candidate uses AI tools to synthesize customer conversations, identify usage patterns, test messaging, and accelerate content creation.

Requirements

4–6 years of experience in product marketing, customer marketing, or sales enablement at a B2B SaaS company with an enterprise, sales-led motion.
A track record of driving feature adoption across an installed base, supported by metrics.
Direct experience partnering with account managers and customer success managers on live deals and customer conversations.
An AI-native builder who has created a customer growth program, playbook, or process from scratch.
Analytical skills and comfort with Salesforce reporting and usage data.
Strong writing skills and the ability to turn complex capabilities into content that changes customer behavior.
Uses AI to work faster and applies critical judgment to its outputs.

Nice To Haves

Exposure to PLG, self-serve, or trial-based conversion.
Experience in fintech, wealthtech, or another regulated industry.

Responsibilities

Lead the customer-facing side of launches for existing customers, including release communications, what’s-new content, and Customer Success enablement.
Define and execute product release tiers to drive feature adoption and business impact.
Build adoption programs for new and underused capabilities through webinars, advisor training content, email journeys, and Customer Success-led plays.
Set adoption targets for major releases with Product and Customer Success, and report on results.
Support the direct-to-advisor 30-day trial with onboarding messaging, nurture content, and conversion experiments in partnership with Demand Generation and Product.
Develop customer story narratives that reinforce Conquest’s headless engine and its impact on advisor workflows, working with account teams and customers.
Equip account teams to sell expansion with business cases, value-realization stories, upgrade guides, objection handling, and customer proof points.
Map buying networks within customer firms and build programs to engage stakeholders across home office, compliance, operations, technology, and advisors.
Support active expansion deals with deal-specific assets, ROI support, and objection coaching.
Partner with Demand Generation on account-based programs for existing customers.
Research adoption barriers, expansion wins and losses, and reasons customers do or do not buy more.
Build adoption and expansion reporting with Product Analytics, RevOps, and Marketing Operations.
Bring customer insight to the Director of Product Marketing to sharpen positioning, roadmap input, and packaging.
Use AI tools to synthesize customer calls, identify usage patterns, test messaging, and speed up content production.