Product Marketing Manager - Emerging Portfolio Growth

NetApp, Inc.•Durham, NC

6d•$160,000 - $175,000

About The Position

NetApp is seeking a strategic, AI-forward Product Marketing Manager to own messaging and go-to-market activation for a portfolio of emerging and recently acquired products. The role helps integrate these products into NetApp’s sales motions by turning positioning into marketing assets, campaigns, and sales plays. The manager works closely with sales teams and product marketing peers, measures program performance, and shares learnings with marketing and sales leadership. Success involves refreshing core sales and marketing assets in line with established messaging toolkits, launching at least one campaign or sales play with defined targets and measures, establishing positioning and messaging plus an initial campaign for at least one recently acquired product, and delivering a results readout to marketing and sales leadership within the first six months. The role covers buyer research, positioning and content development, end-to-end campaign activation, sales enablement, partner and marketplace support, and measurement. The successful candidate is adaptable, collaborative, proactive, comfortable with ambiguity, and able to exercise ownership and judgment across strategy and execution.

Requirements

Bachelor’s degree.
At least 8 years of experience in B2B technology marketing, including a significant track record in product marketing and hands-on demand generation or digital marketing experience.
Demonstrated experience creating positioning, messaging, and sales assets that sellers actually used.
Working knowledge of marketing automation, web publishing, and campaign analytics sufficient to launch and assess programs with streamlined operations support.
Experience working directly with sales teams to create pipeline.
Comfort with technical products and audiences; data infrastructure, data platforms, or AI experience is desirable.
Proficiency using AI tools to research, draft, analyze, and work faster, with the ability to demonstrate how they are used.

Nice To Haves

Experience marketing to developers, platform engineering teams, or data and AI leaders.
Experience with open-source software or data technologies.
Experience with hyperscaler marketplaces and co-selling with cloud partners.
Experience bringing acquired or early-stage products to market inside a larger company.

Responsibilities

Research buyers for each product, including their overlap with customers and teams NetApp already serves.
Build stories explaining how each product works alongside NetApp’s broader portfolio and why it matters to NetApp customers.
Develop sales and marketing assets in accordance with launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
Develop messaging for existing customers of acquired products to clarify continuity during transitions.
Plan and execute end-to-end campaign activations, including landing pages, email, content offers, and in-product promotion.
Develop and support webinars, workshops, event presentations, and customer and partner briefings.
Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, emphasizing pipeline creation.
Deliver enablement with the sellers who will use it and ensure campaign and sales-play responses are followed up.
Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
Adapt messaging and assets for channel and technology partners.
Agree on campaign and sales-play measures before launch and track results, including whether NetApp account teams introduce the product in customer conversations.
Report what is working, what is not, and why, with a recommendation to continue, scale, or stop.
Capture program learnings so subsequent programs can start faster.