Product Marketing Manager, Emerging Formats
About The Position
Future is seeking a self-starting Product Marketing Manager to explore, define, and launch commercial opportunities across multiple emerging products and formats. Opportunities may begin as early ideas, so the role involves assessing their potential, understanding customer needs, and determining what Future must build or coordinate to deliver them. The manager will oversee several opportunities at different stages, from discovery and internal scoping through validation, launch, and growth. The role sits on the Commercial Product Marketing team, which connects consumers with advertisers through commercial products, content, and proprietary technology. The manager will bring teams together, maintain progress across a varied portfolio, and create structure when the path is unclear. The position reports to the Director of Product Marketing and is hybrid, with two days working from Future’s New York office.
Requirements
- At least 5 years of experience in product marketing, product management, commercial strategy, growth, media, publishing, or a related discipline.
- Experience taking an early-stage product, format, or commercial opportunity from discovery through testing or launch.
- Strong customer research skills and commercial judgment, including the ability to evaluate opportunities with incomplete information.
- Experience scoping work across multiple teams and keeping decisions, owners, and next steps clear.
- Strong project leadership skills and the ability to build momentum without direct authority or a fully defined process.
- Ability to balance customer value, revenue potential, operational feasibility, and strategic fit.
- Excellent written and verbal communication skills, including the ability to make complex or emerging offers easy to understand.
- Highly autonomous and organized, with comfort moving between strategic thinking and hands-on execution.
Nice To Haves
- Experience with video, newsletters, ecommerce, creator-led products, or digital publishing.
Responsibilities
- Manage multiple products and initiatives, setting clear priorities, owners, milestones, and next steps.
- Research customers, the market, competitors, and Future’s capabilities to assess potential value, revenue, strategic fit, and delivery complexity.
- Scope selected offers, including target customers, use cases, value propositions, product requirements, commercial models, and launch needs.
- Coordinate Product, Editorial, Sales, Operations, Marketing, and external partners to resolve questions and advance concepts.
- Work with customers and Sales to test concepts, propositions, pricing, packaging, and willingness to buy.
- Define pilot goals, success measures, feedback loops, and decision gates; use results to recommend whether to scale, refine, or stop.
- Develop positioning, messaging, and sales materials, and partner with Marketing on external launches that build awareness, generate demand, and drive adoption.
- Identify opportunities to standardize, package, or expand offers across customers and markets.
Benefits
- Medical, dental, and vision coverage.
- 401(k) with a company match.
- Uncapped leave.
- A share of profits through a bonus when the company hits its targets.
- Referral rewards when a referred friend joins Future.
- Well-being support through Colleague Assistant Programs.
- Opportunity to purchase Future shares through its Share Incentive Plan.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
