Solutions Marketing Manager, Emerging Industries

Anthropic • San Francisco, CA

2d • Hybrid

About The Position

Anthropic is seeking a Solutions Marketing Manager to bring Claude to market across emerging industries and newer customer segments and personas. The role will shape strategic positioning and go-to-market approaches for organizations including small businesses, ecommerce, retailers, manufacturers, and energy companies. It will develop messaging for nuanced sub-sectors and narratives for the professionals working within them.

Working across sales, product, and marketing, the role develops segment-specific solutions that demonstrate Claude’s potential for industry applications across Anthropic’s product portfolio. The position requires customer empathy, technical acumen, and the ability to translate complex AI capabilities into clear, value-driven solutions for decision-makers. It suits a versatile product marketer who can quickly learn and shift between industries for launches, programs, and industry moments.

The role expects staff to work from Anthropic’s San Francisco or New York office at least two days per week, with some flexibility possible for an interim period during relocation. Anthropic is a public benefit corporation headquartered in San Francisco. The company describes its mission as creating reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society.

Requirements

• Direct experience marketing software products across multiple industries or customer segments in tandem, identifying what is distinct in each and what can scale across them.
• Familiarity with developing solutions for both technical and business buyers, working closely with enterprise architecture teams or transformation offices.
• Track record of building solutions that significantly expand deal sizes and accelerate sales cycles.
• Ability to quickly absorb context on new industries, buyer dynamics, and regulatory considerations, and speak credibly with customers and partners.
• Strategic and tactical operating skills, including setting industry strategy with senior leaders and executing hands-on.
• Strong written and verbal communication skills and ability to translate complex AI capabilities into compelling narratives for technical and business audiences.
• Ability to thrive in a 0-to-1 environment, shift priorities quickly, and build processes where none exist.
• Strong cross-functional collaboration skills, connecting product, sales, partnerships, communications, and marketing teams.
• Passion for AI’s potential to transform industries while maintaining focus on responsible, safe deployment.
• Bachelor’s degree or an equivalent combination of education, training, and/or experience.
• Education in a field relevant to the role, as demonstrated through coursework, training, or professional experience.

Nice To Haves

• 8+ years of B2B product marketing or solutions marketing experience at software companies.
• Demonstrated success creating vertical-specific solutions for operationally intensive or regulated industries.
• Certifications or deep knowledge in cloud platforms or enterprise architecture.
• Experience with usage-based or consumption pricing models.
• Experience marketing AI/ML products or emerging technology to enterprise buyers.
• Track record of building marketing programs from scratch at a growth-stage company.

Responsibilities

• Develop and execute solutions marketing strategy across priority industries and customer segments.
• Craft differentiated positioning and messaging for industries and sub-sectors across solutions pages, campaign materials, and content.
• Lead go-to-market for industry product and solution launches, including sector-specific offerings and relevant MCP integrations and skills.
• Partner with field marketing and sales leaders to develop industry points of view, use cases, and programs around major launches and flagship industry events.
• Build persona-based solutions for users across industries, including finance, legal, customer support, and operations teams.
• Adapt industry and persona narratives for Enterprise, Commercial, SMB, and Startup customer segments.
• Partner with the alliances team on joint go-to-market with industry partners, including shared positioning, launch coordination, and integrated campaigns.
• Work with communications, social, and content teams on executive thought leadership, customer stories, and industry-relevant speaking opportunities.
• Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for priority industry accounts.
• Report on which channels and campaigns are driving results and identify opportunities for iteration.

Benefits

• Competitive compensation and benefits.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.
• Office space for collaborating with colleagues.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level