Marketing Director, Mission Critical Industries

Johnson Controls•Glendale, AZ

About The Position

The Director, Marketing – Mission Critical Industries leads the development, execution, and continuous evolution of Johnson Controls’ marketing strategy for priority mission critical verticals, including pharmaceuticals, healthcare, advanced manufacturing, data centers, and other complex operating environments. The role develops and scales a vertical marketing playbook to grow pipeline and revenue, strengthen market position, and expand customer engagement. Working across a highly matrixed organization, the Director partners with business leaders, commercial teams, product management, field marketing, communications, and digital marketing to create integrated growth strategies aligned with business objectives and enterprise priorities. The Director translates customer and market insights into differentiated positioning, value propositions, and demand generation programs, and advises executive leadership on market opportunities, customer trends, and competitive developments. The position also leads and develops marketing professionals, coordinates matrixed resources, manages budgets and agency relationships, and establishes performance frameworks to measure marketing contribution and optimize investment. Success is measured by the ability to influence growth, build market leadership, and deliver meaningful impact across the customer lifecycle.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
At least 8 years of experience developing and leading global marketing strategies; preferably in commercial services, building technologies, industrial, or mission critical industries.
At least 4 years of experience leading and developing high-performing marketing teams.
At least 4 years of experience analyzing marketing performance, campaign effectiveness, and customer engagement metrics.
Proven success developing go-to-market strategies, value propositions, demand generation programs, and integrated campaigns that deliver measurable business results.
Strong analytical and strategic thinking skills, including experience developing marketing dashboards, metrics, and executive-level reporting.
Demonstrated ability to influence executive stakeholders and lead cross-functional initiatives in a complex, matrixed organization.
Experience managing budgets, external agencies, and marketing technology platforms.
Advanced experience using AI tools and emerging technologies to improve marketing effectiveness, content quality, speed, and cost efficiency.
Exceptional communication, presentation, and storytelling skills.
Customer-focused mindset, strong commercial acumen, and passion for delivering growth.
Collaborative, energized leadership style, open communication, and ability to inspire teams at all levels.
Strong teamwork orientation and a record of fostering engagement, accountability, and enthusiasm across diverse stakeholder groups.

Responsibilities

Own the Mission Critical Industries marketing growth strategy in partnership with P&L leaders, driving pipeline creation, revenue acceleration, market expansion, customer retention, and lifecycle growth.
Develop and execute vertical-specific growth plans aligned with strategic business objectives and long-term revenue targets.
Lead and inspire a marketing team and coordinate matrixed resources across regions, business units, and functional teams.
Advise executive leadership on industry opportunities, market dynamics, customer trends, and competitive developments.
Develop customer segmentation, account prioritization, and buyer profiling strategies with commercial and sales teams.
Refine global value propositions, messaging architectures, campaign frameworks, and content strategies.
Design and execute integrated marketing campaigns using digital and content marketing, ABM, events, thought leadership, and field marketing.
Establish performance measurement frameworks, dashboards, and KPIs to assess marketing effectiveness and optimize investment decisions.
Monitor campaign impact with sales and marketing leaders and improve marketing contribution to pipeline and revenue.
Translate complex technical offerings into customer-focused business value stories.
Maintain alignment with brand, web and social media standards, lead management processes, campaign governance, and marketing best practices.
Use AI-enabled marketing tools, automation platforms, and advanced analytics to improve marketing effectiveness, efficiency, and scalability.
Build relationships with industry influencers, strategic partners, analysts, customers, and subject matter experts.
Manage budget planning, agency relationships, resource allocation, and performance reporting to support return on investment.
Promote innovation, accountability, collaboration, and continuous improvement across the marketing organization.
Develop buyer personas and end-to-end customer journey maps.
Create vertical-specific value propositions, messaging, offer positioning, solution storytelling, customer impact narratives, and success stories.
Lead competitive intelligence, market positioning, demand generation, ABM, pipeline acceleration, thought leadership, expert advocacy, content and digital engagement, sales enablement, market assessment, and executive stakeholder communications.