Marketing Director, Mission Critical Industries

Johnson Controls • Glendale, AZ

1d • $150,000 - $200,000

About The Position

The Director, Marketing – Mission Critical Industries will lead the development, execution, and continuous evolution of Johnson Controls' marketing strategy for mission-critical verticals, including pharmaceuticals, healthcare, advanced manufacturing, data centers, and other complex operating environments. The role is accountable for a comprehensive vertical marketing playbook that drives pipeline growth, accelerates revenue, strengthens market position, and expands customer engagement across priority markets.

Working across a highly matrixed organization, the Director partners with business leaders, commercial teams, product management, field marketing, communications, and digital marketing to develop integrated growth strategies aligned with business objectives. The role establishes measurable marketing programs and performance indicators, aligned with the Johnson Controls Business System and enterprise growth priorities.

The Director translates customer and market insights into differentiated positioning, value propositions, and demand generation programs, using market intelligence, customer insights, and performance analytics to guide business priorities and develop go-to-market strategies. The position calls for strategic leadership, executive partnership, and a focus on measurable business outcomes across the customer lifecycle.

The role also leads and develops marketing professionals, coordinates matrixed resources, advises executive leadership, manages budgets and external agencies, and builds relationships with industry influencers, strategic partners, analysts, customers, and subject matter experts. It champions customer-centric marketing, innovation, accountability, collaboration, and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 8 years of experience developing and leading global marketing strategies.
• At least 4 years of experience leading and developing high-performing marketing teams.
• At least 4 years of experience analyzing marketing performance, campaign effectiveness, and customer engagement metrics.
• Proven success developing go-to-market strategies, value propositions, demand generation programs, and integrated marketing campaigns that deliver measurable business results.
• Strong analytical and strategic thinking skills, including experience developing marketing dashboards, metrics, and executive-level reporting.
• Demonstrated ability to influence executive stakeholders and lead cross-functional initiatives in a complex, matrixed organization.
• Experience managing budgets, external agencies, and marketing technology platforms.
• Advanced experience using AI tools and emerging technologies to improve marketing effectiveness, content quality, speed, and cost efficiency.
• Exceptional communication, presentation, and storytelling skills.
• Customer-focused mindset, strong commercial acumen, and a passion for delivering growth.
• Collaborative, energized leadership style, with the ability to inspire teams at all levels.
• Strong teamwork orientation and a track record of fostering engagement, accountability, and enthusiasm across diverse stakeholder groups.

Nice To Haves

• Marketing experience within commercial services, building technologies, industrial, or mission-critical industries.

Responsibilities

• Own the Mission Critical Industries marketing growth strategy in partnership with P&L leaders, driving pipeline creation, revenue acceleration, market expansion, customer retention, and lifecycle growth across the offering portfolio.
• Develop and execute vertical-specific growth plans aligned with strategic business objectives and long-term revenue targets.
• Lead and inspire a team of marketing professionals and coordinate matrixed resources across regions, business units, and functions.
• Advise executive leadership on mission-critical industry opportunities, market dynamics, customer trends, and competitive developments.
• Develop customer segmentation, account prioritization, and buyer profiling strategies with commercial and sales teams.
• Refine global value propositions, messaging architectures, campaign frameworks, and content strategies to ensure differentiation and market relevance.
• Design and execute integrated marketing campaigns using digital marketing, content marketing, account-based marketing, events, thought leadership, and field marketing.
• Establish performance measurement frameworks, dashboards, and KPIs to evaluate marketing effectiveness and optimize investment decisions.
• Work with sales and marketing leaders to monitor campaign impact, improve performance, and maximize marketing contribution to pipeline and revenue.
• Translate complex technical offerings into compelling customer-focused business value stories.
• Ensure alignment with brand, web, social media, lead management, campaign governance, and broader marketing standards and practices.
• Use AI-enabled marketing tools, automation platforms, and advanced analytics to improve marketing effectiveness, efficiency, and scalability.
• Build relationships with industry influencers, strategic partners, analysts, customers, and subject matter experts to strengthen market presence and credibility.
• Manage budget planning, agency relationships, resource allocation, and performance reporting to optimize return on investment.
• Foster innovation, accountability, collaboration, and continuous improvement across the marketing organization.
• Develop buyer personas and map end-to-end customer journeys.
• Develop vertical-specific value propositions, messaging frameworks, offer positioning, solution storytelling, customer impact narratives, and success stories.
• Lead competitive intelligence, differentiated positioning, demand generation, pipeline acceleration, thought leadership, subject matter expert advocacy, sales enablement, market segmentation, opportunity assessment, and marketing ROI optimization.

Benefits

• Competitive salary
• Paid vacation, holidays, and sick time
• Comprehensive benefits package including 401(k), medical, dental, and vision care
• On-the-job and cross-training opportunities
• Encouraging and collaborative team environment
• Competitive bonus plan based on individual, group, and corporate performance
• Competitive benefits package
• Dedication to safety through the Zero Harm policy

What This Job Offers

• Job Type: Full-time
• Career Level: Director