Product Marketing Manager - Emerging Portfolio Growth

NetApp•San Jose, NC

About The Position

NetApp is seeking a strategic, AI-forward Product Marketing Manager to own messaging and go-to-market activation for a portfolio of emerging and recently acquired products. The role helps integrate each product into how NetApp sells to customers, working closely with sales teams and product marketing peers to turn positioning into assets, campaigns, and sales plays. The manager measures results and shares learnings with marketing and sales leadership. The successful candidate is adaptable, collaborative, proactive, comfortable with ambiguity, and able to focus effort effectively. They take ownership of strategy and execution, work well with sales and product partners, and use customer response and program results to guide what to continue, scale, or stop. In the first six months, expected outcomes include refreshed core sales and marketing assets aligned with established messaging toolkits; at least one launched campaign or sales play with agreed targets and measures; positioning, messaging, and an initial campaign for at least one recently acquired product; and a results readout for marketing and sales leadership.

Requirements

Bachelor’s degree.
At least 8 years of experience in B2B technology marketing, including a significant track record in product marketing and hands-on experience in demand generation or digital marketing.
Demonstrated experience creating product positioning, messaging, and sales assets that sellers have used.
Working knowledge of marketing automation, web publishing, and campaign analytics sufficient to launch and assess programs with streamlined operations support.
Experience working directly with sales teams to create pipeline.
Comfort with technical products and audiences.
Proficiency with AI tools for research, drafting, analysis, and working more efficiently, with the ability to demonstrate how they are used.

Nice To Haves

Experience marketing to developers, platform engineering teams, or data and AI leaders.
Experience with open-source software or data technologies.
Experience with hyperscaler marketplaces and co-selling with cloud partners.
Experience bringing acquired or early-stage products to market inside a larger company.
Experience in data infrastructure, data platforms, or AI.

Responsibilities

Research buyers for each product, including their overlap with customers and teams NetApp already serves.
Develop product stories showing how each product fits with NetApp’s broader portfolio and why it matters to NetApp customers.
Create sales and marketing assets aligned with launch standards, messaging toolkits, and source materials, including presentations, solution briefs, seller guides, customer stories, and web content.
Develop messaging for existing customers of acquired products to clarify continuity during transitions.
Plan and execute end-to-end campaign activations, including landing pages, email, content offers, and in-product promotion.
Develop and support webinars, workshops, event presentations, and customer and partner briefings.
Design and run focused, time-bound sales plays with sales leaders for priority accounts and use cases, emphasizing pipeline creation.
Deliver enablement to the sellers who will use it and ensure campaign and sales-play responses receive follow-up.
Support hyperscaler marketplace and cloud partner programs when strategically needed, including listing content, co-marketing, and co-selling materials.
Adapt messaging and assets for channel and technology partners.
Agree on campaign and sales-play measurement before launch, then track results, including whether NetApp account teams bring the product into customer conversations.
Report what is working, what is not, and why, with recommendations to continue, scale, or stop programs.
Capture program learnings so subsequent efforts can start faster.