Sr. Manager, Growth Marketing

MGA Entertainment, Inc.•Los Angeles, CA

11d•$150,000 - $175,000

About The Position

MGA Entertainment is scaling a direct-to-consumer business across a multi-market brand portfolio. The Sr. Manager, Growth Marketing owns the paid media budget and leads growth marketing and customer acquisition strategy, spend management, analytics, and reporting. The role works with internal and external paid media experts to manage performance marketing across North America and Europe, set goals and customer acquisition cost (CAC) and efficiency targets, and establish guardrails for variable marketing spend. The position requires an owner’s mindset and close attention to performance, trends, and scalability. It also develops an always-on spending framework by brand, with spending categories tailored to product drops and seasonal collection releases. The role spans paid social, paid search, affiliates, acquisition economics, conversion optimization, experimentation, measurement, creative strategy, and exploration of emerging digital and AI-driven search opportunities.

Requirements

5 to 8 years of performance marketing or growth marketing experience in a DTC or e-commerce environment.
Direct ownership of a meaningful paid media budget.
Strong analytical skills and a metrics-focused approach to funnel performance and dashboard selection.
Hands-on depth across paid social and paid search, with working knowledge of affiliate programs.
Experience managing agencies and external partners and holding them accountable to targets.
Fluency in acquisition economics, including CAC, LTV, contribution margin, blended versus platform-reported performance, and incrementality.
Experience setting and running a structured testing roadmap.
Ability to translate customer understanding into creative and channel decisions across brands with different audiences.
Ability to work in a fast-paced, highly collaborative environment with stakeholders across brand, e-commerce, and operations.
Proactive, accountable, outcome-focused approach and comfort making decisions with imperfect data.

Nice To Haves

Experience across multiple markets or regions.
Curiosity about the shift toward AI- and LLM-driven search and its implications for customer acquisition.

Responsibilities

Develop channel strategy and oversee execution across paid social, paid search, and affiliates, managing internal teams and external agency partners against targets.
Own the paid media budget across the DTC portfolio, including allocation, pacing, and recommendations for incremental investment.
Work with paid media leads to set short- and long-term goals, CAC and efficiency targets, and guardrails for variable marketing spend.
Create an always-on spending framework and playbook by brand, including budgets for product drops and seasonal collection releases.
Define qualified-visitor and CAC metrics, and allocate weekly paid budgets across markets and channels, including Google and Meta.
Define acquisition strategies for named audiences and customer avatars, specifying who to reach, desired actions, and value.
Set conversion targets for web, SEO, and landing pages.
Partner with the wider DTC team to improve on-site data and content and explore opportunities for AEO and visibility in LLM-driven search.
Set the performance marketing testing roadmap, including experimentation design and a calendar across email, SMS, app, and on-site channels to improve customer lifetime value.
Own the measurement framework, reporting cadence, and attribution point of view to establish what is working and why.
Provide creative strategy input by translating customer insights into briefs and performance feedback.
Monitor platforms, agencies, AI and martech vendors, and startups to identify opportunities and introduce new capabilities to MGA.