Sr. Growth Marketing Strategist

RealPage, Inc.•Richardson, TX

23h•$106,900 - $181,900•Remote

About The Position

RealPage is hiring a Senior Growth Marketing Strategist to own demand generation for its marketing and leasing solutions. This strategic, hands-on role blends creative storytelling, cross-channel campaign orchestration, and data-driven performance optimization to turn complex product capabilities into campaigns that drive pipeline and sales momentum. The strategist will lead end-to-end integrated, multi-channel campaigns aligned to product launches, sales priorities, and buyer personas across the multifamily market. The role translates product narratives into campaign themes, activates them across paid and owned channels, and uses performance data and insights to optimize results. It works closely with Marketing, Product Marketing, and Sales, requiring cross-functional alignment, clear communication, and accountability. The position is remote and requires the ability to work effectively from a home-office environment, with occasional travel as needed. The stated annual pay range is USD $106,900 to $181,900. RealPage offers a comprehensive benefits plan and performance-based bonus eligibility based on position and applicable plan terms.

Requirements

At least 7 years of experience in B2B SaaS demand generation or integrated campaign strategy roles.
Demonstrated experience running full-funnel campaigns that combine content strategy, digital media, and outbound motions.
Track record of accountability for pipeline performance and campaign optimization.
Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot.
Strong command of campaign measurement, attribution, A/B testing, and performance reporting.
Strategic, persona-driven marketing skills and a strong understanding of integrated campaign design.
Clear, confident communication skills, including the ability to align cross-functional partners and report results in business terms.
Strong writing skills, including the ability to develop campaign themes, nurture flows, and audience-specific narratives.
Curiosity and enthusiasm for innovation, experimentation, and modern marketing approaches, including AI and automation.
Strong organizational skills and ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
Collaborative, pragmatic approach and comfort driving clarity in a fast-paced, matrixed environment.

Nice To Haves

Familiarity with AI-enabled solutions or previous experience in emerging technology categories.
Background in multifamily, real estate technology, or adjacent B2B verticals.

Responsibilities

Own integrated campaign strategy and execution for marketing and leasing products, focusing on pipeline creation and deal acceleration.
Design full-funnel, multi-touch campaigns aligned to personas, verticals, and buyer journey stages across paid media, email, web, events, outbound SDR support, and content syndication.
Partner with Product Marketing to translate product positioning and narratives into value propositions, campaign themes, and audience-specific messaging.
Develop campaign messaging frameworks, content outlines, nurture cadences, and creative briefs for segmented audiences.
Collaborate with SEO, web development, paid media, creative, and marketing operations to activate campaigns consistently across touchpoints.
Monitor and analyze campaign performance, identify optimization opportunities, and communicate results and insights to stakeholders.
Align with Sales leaders and SDR teams on campaign readiness, handoffs, and feedback loops to improve conversion.
Stay current on demand generation best practices, AI-driven marketing tools, and emerging content formats.
Act as a strategic thought partner to Product Marketing and Sales, contributing ideas to improve scale, efficiency, and impact.