Sr. Marketing Strategist

Flix • Dallas, TX

17h

About The Position

The Sr. Marketing Strategist supports the execution and operational excellence of marketing initiatives across FlixBus and Greyhound in North America (US and Canada). Reporting to the Head of Marketing for North America, the role coordinates cross-functional teams, manages marketing operations, oversees brand governance, and ensures consistent execution across customer touchpoints.

The role plans and supports integrated marketing campaigns, coordinates North American CRM initiatives with the Global CRM team, and manages Greyhound North America social media operations. It also maintains marketing updates, trackers, and documentation; coordinates creative workflows and requests; serves as a liaison between North America and Global Marketing; and supports route launches, partnership activations, and regional initiatives. The position includes willingness to travel up to 25% of the time.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong understanding of CRM, social media, and integrated campaign execution across multiple channels.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Proven experience working with creative teams and agency partners to deliver high-quality marketing assets.
• Analytical mindset and experience building campaign reporting frameworks and translating data into actionable insights.
• Excellent written and verbal communication skills, with the ability to influence and align cross-functional stakeholders.
• Highly collaborative and comfortable working across multiple business functions.
• Willingness to travel up to 25% of the time.

Nice To Haves

• Familiarity with project management and marketing collaboration tools.

Responsibilities

• Plan and support end-to-end execution of integrated marketing campaigns across FlixBus and Greyhound, maintain the North America campaign calendar, and deliver post-campaign performance recaps.
• Execute North American CRM initiatives with the Global CRM team, coordinating briefs, localization, market-specific messaging, and ongoing performance optimization.
• Manage day-to-day Greyhound North America social media operations, including agency partnership, social listening, trend monitoring, and channel performance reporting.
• Prepare and distribute weekly marketing updates, maintain project trackers and documentation libraries, and coordinate marketing requests across departments.
• Review marketing materials for brand consistency, coordinate creative approval workflows, and manage creative requests and briefs with Global Creative teams.
• Liaise between North America Marketing and Global Marketing teams, coordinating meetings, project updates, and cross-functional stakeholder communications.
• Support new route launches, partnership activations, and regional marketing initiatives, keeping deliverables aligned with business priorities and launch timelines.

Benefits

• Comprehensive medical, vision, and dental plans, including multiple health and dependent care FSAs.
• 401(k) plan with up to 4% company matching contributions.
• Flexible time off, subject to business needs and manager approval.
• Eight weeks of fully paid parental leave.
• Company-paid basic life insurance equal to annual salary.
• Lifestyle Spending Account with up to $600 per year for eligible services.
• Tuition support of up to $5,250 per year after 12 months of continuous service.
• Free, confidential 24/7 Employee Assistance Program for mental health, legal, financial, and family issues, including up to five free counseling sessions per year.
• Depending on role, work from another location for up to 60 days per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior