Sr. Marketing Communications Strategist

Abbott • Austin, TX

7d • Onsite

About The Position

Abbott is hiring a Sr. Marketing Communications Strategist for its CRM Division in Austin, Texas. The CRM Division develops cardiac rhythm technologies that help doctors treat people with heart arrhythmias. This role develops and executes integrated marketing communications strategies to support business objectives, accelerate product adoption, and strengthen engagement with healthcare professionals and patients. It translates market insights, customer needs, and business priorities into omnichannel programs that drive awareness, consideration, and adoption.

The strategist works with product marketing, sales, digital marketing, clinical, regulatory, legal, and agency partners. The position combines strategic marketing partnership with campaign execution, cross-functional collaboration, and performance measurement. It also oversees agency relationships and assigned budgets. Travel is listed at 5% of the time.

Requirements

• Bachelor’s degree in a related field or an equivalent combination of education and work experience.
• Minimum of 5 years of experience in healthcare, life sciences, or technology-based products.
• The listing states a minimum of 2 years of marketing experience as preferred.

Nice To Haves

• At least 2 years of marketing experience.

Responsibilities

• Develop integrated marketing communication strategies and annual plans aligned with business objectives, market opportunities, and commercial priorities.
• Use market research, customer insights, competitive intelligence, and performance analytics to identify opportunities and recommend marketing actions.
• Translate customer needs and business priorities into communication strategies, messaging frameworks, and campaign plans.
• Develop audience segmentation strategies and customer journey frameworks.
• Identify market trends, customer needs, and digital engagement opportunities to improve marketing effectiveness and customer experience.
• Support the development and execution of omnichannel campaigns across digital, social media, email, web, events, advertising, public relations, and other channels.
• Support product launches, market development initiatives, and business growth through marketing communications planning and execution.
• Ensure marketing programs align with brand standards, messaging strategies, and regulatory requirements.
• Support compliant patient-focused and direct-to-consumer marketing initiatives that increase awareness, education, and engagement.
• Develop communication approaches for healthcare professional and patient audiences, and collaborate on personalized, audience-centric engagement programs.
• Use customer insights and behavioral data to improve targeting, messaging relevance, and customer experiences.
• Lead content strategy across communication channels and audience segments, partnering with Product Marketing and creative resources to develop relevant content.
• Ensure consistency and quality across customer-facing marketing materials and channels.
• Establish campaign objectives, success metrics, and reporting frameworks; monitor performance and recommend optimizations.
• Communicate campaign performance updates, key learnings, and strategic recommendations to stakeholders.
• Manage external agencies and vendors to deliver high-quality programs on time and within budget.
• Provide strategic marketing consultation to internal stakeholders and collaborate across marketing, sales, clinical, medical affairs, regulatory, legal, and digital teams.
• Lead project teams and influence cross-functional stakeholders to achieve marketing and business objectives.
• Manage assigned marketing budgets, monitor expenditures and agency costs, and ensure effective resource allocation and budget compliance.

Benefits

• Career development opportunities with an international company.
• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to earning a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior