Marketing and Communications Strategist

Complete Health•Jacksonville, FL

About The Position

The Marketing & Communications Strategist supports the planning, development and execution of internal and external communications, digital marketing, social media, web content development and community-facing initiatives. The position serves as a communications resource across the organization, collaborating with market leadership teams, clinical staff and other stakeholders to develop clear, engaging and consistent messaging for employees, patients and external audiences. It combines strategic planning with hands-on content creation and execution across multiple communication and marketing channels. The role develops and distributes employee communications; supports the employee intranet; plans and manages organic and paid social media; creates written, visual and multimedia content; coordinates website updates with the hosting provider and internal and agency partners; and supports digital communication platforms such as electronic signage. It also develops patient outreach, produces editorial and public relations materials, supports HR and executive communications, and collaborates on integrated strategies aligned with organizational goals. The strategist supports community outreach and brand awareness, identifies opportunities to share organizational, employee and patient stories, and monitors digital and social performance to guide content strategy and improve effectiveness. A bachelor's degree in a related field or equivalent professional experience, along with related professional experience, is preferred. Healthcare industry experience is also preferred.

Requirements

Strong writing, editing, proofreading and storytelling skills, with the ability to communicate effectively across audiences and channels.
Knowledge of internal communications, social media, digital marketing, content development, public relations and web communications.
Experience developing and managing organic and paid social media content and campaigns.
Ability to create and adapt content for email, web, social media, newsroom, digital signage and other communication platforms.
Strong organizational and project-management skills, with the ability to manage multiple priorities and deadlines.
Ability to collaborate effectively with executives, department leaders, employees and external partners.
Strong understanding of brand voice, audience engagement and integrated communications.
Ability to analyze communications and marketing performance data and use insights to improve future efforts.

Nice To Haves

Bachelor's degree in marketing, communications, public relations, journalism, business or a related field, or equivalent professional experience.
Professional experience in marketing, communications, social media, digital content, public relations or a related field.
Experience supporting communications across multiple channels, including internal communications, social media, email, web and digital marketing.
Healthcare industry experience.

Responsibilities

Develop, write, edit and distribute internal communications, including employee announcements, organizational updates and leadership communications.
Support development and ongoing management of the employee intranet, keeping content timely, organized, engaging and accessible.
Develop and execute organic and paid social media strategies, including content planning, copywriting, publishing, recruiting-related paid placements and campaign management.
Create written, visual and multimedia content for social media and other digital channels, including customized clinic messaging, while maintaining a consistent brand voice.
Liaise with the website hosting provider and collaborate with internal departments and agency partners on accurate, timely website content and updates.
Develop and support marketing strategies for digital communication platforms, including electronic signage.
Develop, coordinate and distribute patient communications, including targeted email messaging and other digital outreach.
Write, edit and produce external-facing editorial and public relations content, including newsroom articles, press releases, blog content, award announcements and organizational news.
Translate complex information into clear, concise and audience-appropriate messaging.
Serve as a key business partner to HR teams.
Collaborate with cross-functional teams to identify communications needs and develop integrated strategies supporting organizational goals.
Support executive communications and leadership messaging, including presentations and organizational announcements.
Attend and support community outreach events to strengthen brand awareness and patient engagement.
Identify opportunities to promote community involvement, accomplishments, events, and employee or patient stories across social media and online channels.
Monitor social media performance, digital campaign results, audience engagement and other metrics to guide content strategy and improve effectiveness.