Marketing Communications Strategist II

Rochester Institute of Technology•Rochester, NY

4d•Onsite

About The Position

The Marketing Communications Strategist II develops and executes integrated marketing, communications, and social media strategies; creates digital and print content; manages website and social media channels; and supports public relations and promotional campaigns. The role uses analytics and marketing metrics to evaluate effectiveness, improve engagement, and provide a consistent user experience. It calls for strong writing and project management skills and the ability to balance multiple priorities, think creatively, and communicate complex information clearly. This is a Specialized Contributor Level 2 role: a fully functional position requiring established knowledge of the profession or field. The employee completes substantive assignments and projects involving varied, non-routine problems that require judgment, analysis, advisement, creativity, and an understanding of broader issues. The role may provide assistance to entry-level staff. The position is exempt and located on campus at Rochester Institute of Technology.

Requirements

Bachelor's degree in a related field, or an equivalent combination of education and experience.
At least 2 years of relevant experience, or an equivalent combination of education and experience.
Knowledge of communications, public relations, marketing, branding, graphic design, and social media.
Ability to write, proofread, and edit clear, concise, persuasive, grammatically correct communications.
Ability to collect, synthesize, and process information quickly and accurately with attention to detail.
Ability to think creatively and strategically.
Skill in multitasking, project management, prioritization, and organization.
Must be eligible to work in the United States.

Responsibilities

Develop, coordinate, and execute communications, marketing, and social media strategies.
Assess strategy effectiveness to improve content and ensure a consistent, seamless user experience.
Create, write, and produce content for print and internet media.
Update and maintain marketing publications to ensure accuracy.
Manage and create digital content for website and social media pages; keep content current and create promotional assets.
Support university media relations and public relations campaigns.
Prepare presentations and marketing and communications updates.
Collect, report, and maintain records of marketing metrics.
Coordinate content and publication needs, graphic arts design, and printing.
Coordinate printing of publications and marketing materials using on- and off-campus vendors.
Perform other duties as assigned.