Marketing Communications Strategist II

Rochester Institute of Technology • Rochester, NY

4d • $54,500 - $87,200 • Onsite

About The Position

The Marketing Communications Strategist II develops and executes integrated marketing, communications, and social media strategies; creates digital and print content; manages website and social media channels; and supports public relations and promotional campaigns. The position uses analytics and marketing metrics to assess effectiveness, improve engagement, and provide a consistent user experience. It also coordinates publication, graphic design, and printing needs, and prepares presentations and marketing updates. This specialized contributor role requires established professional knowledge and independent judgment, analysis, creativity, and problem-solving on substantive assignments and varied, non-routine issues. The position may provide assistance to entry-level staff.

Requirements

• Bachelor's degree in a related field, or an equivalent combination of education and experience.
• At least 2 years of relevant experience, or an equivalent combination of education and experience.
• Knowledge of communications, public relations, marketing, branding, graphic design, and social media.
• Ability to write, proofread, and edit clear, concise, persuasive, grammatically correct communications.
• Ability to collect, synthesize, and process information quickly and accurately with attention to detail.
• Ability to think creatively and strategically.
• Skill in multitasking, project management, prioritization, and organization.
• Must be eligible to work in the United States.

Responsibilities

• Develop, coordinate, and execute communications, marketing, and social media strategies; assess their effectiveness and improve content and the user experience.
• Create, write, and produce print and internet content, and update and maintain accurate marketing publications.
• Manage and create digital content for website and social media pages, keeping content current and producing promotional assets.
• Support university media relations and public relations campaigns.
• Prepare presentations and marketing and communication updates.
• Collect, report, and maintain records of marketing metrics.
• Coordinate content and publication needs, graphic arts design, and printing.
• Coordinate printing of publications and marketing materials through on- and off-campus vendors.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level