Marketing Communications Strategist

The College of Wooster•Wooster, OH

About The Position

The Marketing Communications Strategist develops marketing strategies, messaging, and content to advance the College of Wooster’s strategic priorities. The position primarily focuses on undergraduate enrollment marketing while also supporting advancement, alumni and family engagement, academic programs, and other institutional initiatives. Reporting to the Vice President of Marketing, Communications & Events, the Strategist serves as the division’s subject matter expert in enrollment marketing and persuasive communications. As part of a collaborative, agency-style marketing team, the role develops campaign messaging, content strategies, and marketing materials for print and digital channels, partnering with Creative Services, Digital Marketing and Social Media, Communications, and campus stakeholders to support enrollment, strengthen the College’s brand, and advance measurable institutional goals. The Strategist collaborates on integrated marketing strategies; develops audience-centered messaging and content plans; recommends tactics aligned with campaign objectives; and writes, edits, and refines persuasive marketing copy. The role creates content for websites, landing pages, recruitment publications, email campaigns, digital advertising, brochures, alumni and advancement communications, profiles, presentations, and video scripts. It also develops editorial plans, identifies stories that demonstrate the value and impact of a Wooster education, and ensures messaging reflects the College’s brand voice and positioning. The position maintains and updates marketing content in the College’s content management system and recommends improvements to user experience, accessibility, SEO, and content organization. It partners with Digital Marketing on campaign landing pages and digital initiatives and works with designers, photographers, videographers, digital marketers, communicators, and event professionals throughout the creative development process.

Requirements

Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
A minimum of seven years of experience, including three years in a similar role in higher education marketing, communications, or content strategy.
Exceptional writing, editing, and proofreading skills.
Demonstrated experience developing persuasive marketing communications and audience-centered campaigns.
Experience in undergraduate enrollment marketing or admissions communications.
Skill in interpreting data and analyzing campaign results.
Outstanding storytelling and persuasive writing skills.
A history of progressively responsible roles.
Strong project management, organizational, and interpersonal skills.
Experience with content management systems such as HubSpot, Adobe Creative Cloud or comparable design tools, email marketing platforms, SEO and AI-enabled search strategies, accessibility, and digital analytics.
Understanding of content strategy, audience engagement, and enrollment marketing best practices.
Ability to manage multiple priorities while collaborating across creative, digital, communications, social media, and events teams.
Commitment to brand consistency and high-quality creative work.

Responsibilities

Collaborate with the Director of Creative Services and campus partners to develop integrated marketing strategies supporting institutional priorities.
Develop audience-centered messaging frameworks and content strategies for enrollment, advancement, alumni engagement, and other initiatives.
Serve as a subject matter expert in undergraduate enrollment marketing and recruitment communications.
Recommend marketing tactics and communication approaches aligned with campaign objectives and institutional priorities.
Write, edit, and refine persuasive marketing copy for print and digital communications.
Create content for websites, landing pages, recruitment publications, email campaigns, digital advertising, brochures, alumni and advancement communications, student and faculty profiles, presentations, and video scripts.
Develop editorial plans that support integrated marketing campaigns.
Identify and develop authentic stories demonstrating the value and impact of a Wooster education.
Ensure messaging reflects the College’s brand voice and positioning.
Maintain and update marketing content using the College’s content management system.
Recommend improvements to user experience, accessibility, SEO, and content organization.
Partner with Digital Marketing to support campaign landing pages and digital initiatives.
Partner with designers, photographers, videographers, digital marketers, communicators, and event professionals to develop integrated marketing initiatives.
Contribute marketing expertise throughout the creative development process and collaborate effectively within a multidisciplinary marketing team.