Sr. Marketing Communications Strategist

Abbott • Austin, TX

1d • $99,300 - $198,700 • Onsite

About The Position

Abbott is seeking a Sr. Marketing Communications Strategist for its CRM Division in Austin, Texas. The role develops and executes integrated marketing communication strategies that support business objectives, accelerate product adoption, and strengthen customer engagement among healthcare professional and patient audiences. It translates market insights, customer needs, and business priorities into omnichannel programs intended to drive awareness, consideration, and adoption.

Working with product marketing, sales, digital marketing, clinical, regulatory, legal, and agency partners, the strategist develops audience-driven communication strategies, leads campaign planning and execution, and uses performance analytics to improve marketing effectiveness. The role provides strategic marketing partnership while emphasizing execution, cross-functional collaboration, and measurable business results. Abbott’s Cardiac Rhythm Technologies business focuses on technologies that can improve how doctors treat heart arrhythmias.

The position manages assigned marketing budgets and agency partners, collaborates with internal stakeholders, and supports product launches and market development initiatives. The role is based at 8701 Bee Caves Road in Austin, Texas, requires travel 5% of the time, and involves continuous sitting and standing for prolonged periods (more than two consecutive hours in an eight-hour day).

Requirements

• Bachelor’s degree in a related field, or equivalent combination of education and work experience.
• At least 5 years of experience in healthcare, life sciences, or technology-based products.
• At least 2 years of marketing experience is listed as preferred.
• Ability to travel 5% of the time.

Nice To Haves

• At least 2 years of marketing experience.

Responsibilities

• Develop integrated marketing communication strategies and annual plans aligned with business objectives, market opportunities, and commercial priorities.
• Use market research, customer insights, competitive intelligence, and performance analytics to identify opportunities and recommend marketing actions and content development.
• Translate customer needs and business priorities into communication strategies, messaging frameworks, and campaign plans.
• Develop audience segmentation strategies and customer journey frameworks to support engagement, awareness, consideration, and adoption.
• Identify emerging market trends, customer needs, and digital engagement opportunities to improve marketing effectiveness and customer experience.
• Work with digital marketing to support omnichannel campaigns across digital, social media, email, web, events, advertising, public relations, and other channels.
• Support product launches, market development initiatives, and business growth through marketing communications planning and execution.
• Ensure marketing programs align with brand standards, messaging strategies, and regulatory requirements.
• Partner with cross-functional teams to deliver integrated campaigns and consistent customer experiences.
• Support compliant patient-focused and direct-to-consumer marketing initiatives to increase awareness, education, and engagement.
• Develop communication approaches for healthcare professional and patient audiences in alignment with business and regulatory requirements.
• Identify opportunities to improve customer engagement through personalized, audience-centric marketing programs.
• Use customer insights and behavioral data to improve targeting, messaging relevance, and customer experiences across channels.
• Lead content strategy development across communication channels and audience segments.
• Partner with Product Marketing teams on messaging frameworks and content plans aligned with business priorities, product value propositions, and customer needs.
• Work with internal and external creative resources to develop compelling content aligned with brand and business objectives.
• Ensure consistency and quality across customer-facing marketing materials and communication channels.
• Establish campaign objectives, success metrics, and reporting frameworks to evaluate effectiveness.
• Monitor campaign performance and recommend optimizations and continuous improvements.
• Communicate campaign performance updates, key learnings, and strategic recommendations to stakeholders.
• Manage external agency partners and vendors to ensure high-quality marketing programs are delivered on time and within budget.
• Provide strategic consultation and marketing expertise to internal stakeholders.
• Collaborate with marketing, sales, clinical, medical affairs, regulatory, legal, and digital teams to execute programs successfully.
• Lead project teams and influence cross-functional stakeholders to achieve marketing and business objectives.
• Manage assigned marketing budgets and allocate resources effectively.
• Monitor program expenditures and agency costs for budget compliance and efficient use of marketing investments.

Benefits

• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, described as an affordable and convenient path to earning a bachelor’s degree.
• Career development opportunities with an international company.
• Health and wellness benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior