Sr. Marketing Strategist

Flix • Dallas, TX

1d

About The Position

The Sr. Marketing Strategist supports the execution and operational excellence of marketing initiatives across FlixBus and Greyhound in North America (US and Canada). Reporting to the Head of Marketing for North America, the role brings integrated marketing campaigns to life by coordinating cross-functional teams, managing marketing operations, overseeing brand governance, and ensuring consistent execution across customer touchpoints.

The position plans and supports integrated campaigns, coordinates North American CRM initiatives with the Global CRM team, and manages Greyhound North America social media operations. It also supports new route launches, partnership activations, and regional marketing initiatives, keeping deliverables aligned with business priorities and timelines.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong understanding of CRM, social media, and integrated campaign execution across multiple channels.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Proven experience working with creative teams and agency partners to deliver high-quality marketing assets.
• Analytical mindset and experience building campaign reporting frameworks and translating data into actionable insights.
• Excellent written and verbal communication skills, with the ability to influence and align cross-functional stakeholders.
• Highly collaborative and comfortable working across multiple business functions.
• Willingness to travel up to 25% of the time.

Nice To Haves

• Familiarity with project management and marketing collaboration tools.

Responsibilities

• Plan and support end-to-end execution of integrated marketing campaigns across FlixBus and Greyhound.
• Maintain the North America campaign calendar and deliver post-campaign performance recaps.
• Execute North American CRM initiatives in partnership with the Global CRM team, coordinating briefs, localization, market-specific messaging, and ongoing performance optimization.
• Manage day-to-day Greyhound North America social media operations, including agency partnership, social listening, trend monitoring, and channel performance reporting.
• Prepare and distribute weekly marketing updates, maintain project trackers and documentation libraries, and coordinate marketing requests across departments.
• Review marketing materials for brand consistency, coordinate creative approval workflows, and manage creative requests and briefs with Global Creative teams.
• Serve as the liaison between North America Marketing and Global Marketing, coordinating meetings, project updates, and cross-functional communications.
• Support new route launches, partnership activations, and regional marketing initiatives, ensuring deliverables align with business priorities and launch timelines.

Benefits

• Comprehensive medical, vision, and dental plans, including multiple FSAs for health and dependent care.
• 401(k) plan with up to 4% company matching contributions.
• Flexible time off, subject to business needs and manager approval.
• Eight weeks of fully paid parental leave.
• Basic company-paid life insurance equal to the employee's annual salary.
• Lifestyle Spending Account of up to $600 per year for eligible lifestyle-related services.
• Tuition reimbursement of up to $5,250 per year after 12 months of continuous service.
• 24/7 Employee Assistance Program, including mental health, legal, financial, and family support and up to five free counseling sessions per year.
• Depending on the role, work from another location for up to 60 days per year.
• Additional local benefits may be available depending on office location.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior