Sr. Growth Product Marketing Manager, Chime Enterprise
About The Position
The Sr. Growth Product Marketing Manager will own and drive measurable growth outcomes across Chime Enterprise’s B2B2C funnel, converting eligible employees at employer partners into enrolled, funded, and engaged Chime members. Chime Enterprise is Chime’s B2B business, and its flagship product, Chime Workplace, provides employers with a financial wellness suite that includes capital management, capital growth, credit building, and rewards and loyalty. This role is embedded in the cross-functional Chime Enterprise growth effort and acts as the growth owner. It brings together growth strategy, experimentation, performance analysis, and product marketing, while retaining responsibility for research, positioning, and messaging. The role owns results and tradeoffs and works closely with Enterprise Product, Engineering, Analytics, Growth Marketing, Sales, Customer Success, Lifecycle, and GTM/Ops.
Requirements
- 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role, depending on level.
- Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.
- Experience marketing to end users through a partner, employer, or channel relationship, such as B2B2C, workplace or benefits marketing, marketplace, or embedded distribution.
- Comfort operating when the audience or channel is not fully under your control.
- Strong analytical skills, including the ability to define success metrics, track performance, extract insights, and reason about statistical confidence when sample sizes are constrained.
- Experience partnering closely with Product, Engineering, and Analytics teams, as well as commercial partners such as Sales and Customer Success.
- Strong storytelling and communication skills, including the ability to translate insights into action and communicate credibly with internal stakeholders and external HR partners.
- Strong executive communications skills and the ability to influence and instill confidence.
Nice To Haves
- Experience in HR tech, benefits, payroll, or earned wage access.
- Familiarity with tools such as Looker, Braze or Customer.io, and web experimentation platforms.
- Comfort operating in a regulated environment.
Responsibilities
- Own end-to-end growth strategy and outcomes for Chime Enterprise’s employee-side funnel, from opportunity sizing through roadmap delivery against quarterly and annual goals.
- Serve as the embedded growth lead for Enterprise and co-own planning with Enterprise Product, Engineering, Analytics, and Growth Marketing channel teams.
- Build a repeatable model for converting eligible employees into members that can scale across partners.
- Drive performance across worksite awareness, enrollment, funding, direct deposit, and early retention, including employer landing pages, eligibility flows, and in-product onboarding.
- Own the Enterprise experimentation roadmap, design analyses appropriate for partner-sized cohorts, and decide what to scale, iterate, or sunset.
- Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.
- Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships while balancing enrollment cost, activation quality, long-term value, partner agreements, and compliance guardrails.
- Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.
- Lead go-to-market for employer launches, creating playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops can reuse.
- Track progress against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.
Benefits
- Eligible employees may receive bonuses, competitive equity, and benefits.
- Backup child, elder, and pet care.
- Subsidized commuter benefits for eligible employees.
- Comprehensive health, financial, and wellbeing benefits.
- Generous vacation policy and company-wide paid days off.
- 1% of time off to support local community organizations of the employee’s choice.
- Annual wellness stipend for eligible wellness-related expenses.
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
- Family planning reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
