Associate Marketing Manager Emerging Brands Experiential

Brown-Forman Corporation • Louisville, KY

2d

About The Position

The Associate Marketing Manager, Emerging Brands Experiential helps bring Brown-Forman’s Emerging Brands to life in key markets through distinctive consumer experiences. The role supports the development, scaling, and local execution of brand programming, including evergreen program refreshes, smaller-scale activations, tentpole events, and National Account initiatives. Programming may be managed directly or through agencies and local partners.

Working closely with the Senior Manager, Experiential Marketing, and partners across Sales, Trade Advocacy, commercial, and brand teams, this role coordinates activations and event execution, manages agencies and vendors, oversees budgets and contracts, and keeps brand programming guidance current across key platforms. The position also provides executional support for conferences and trade shows and evaluates programs for potential improvement or discontinuation.

Requirements

• At least 4 years of marketing, or combined sales and marketing, experience in a consumer goods environment; beverage alcohol experience is preferred.
• At least 2 years of event management, brand advocacy, and/or experiential marketing experience in a consumer goods environment; beverage alcohol experience is preferred.
• Ability and willingness to travel up to 35% of the time, including weekends.
• Ability to build productive relationships and communicate effectively, both verbally and in writing, across levels, functions, and cultures.
• A successful track record working under pressure, meeting deadlines, and coordinating multiple projects with minimal supervision.
• Demonstrated success negotiating and managing contracts in accordance with internal processes and legal requirements.
• Demonstrated success managing multiple budgets with strong financial stewardship.

Nice To Haves

• Experience in beverage alcohol marketing.

Responsibilities

• Support the Senior Manager, Experiential Marketing in developing, scaling, and executing local brand programming.
• Serve as the primary point of contact for Emerging Brands Market Managers on local activations.
• Support the Senior Manager with day-to-day development and execution of new, high-impact programming.
• Serve as the day-to-day point of contact for programming development and event management agencies.
• Partner with brand teams on strategic briefs and development of refreshed programs and smaller-scale activations aligned with brand strategy and equity guidelines.
• Provide executional support for tentpole events, including shipping and inventory management for point-of-sale materials, vendor management, urgent issue support, and last-mile coordination.
• Partner with the commercial team to train and support key activations and brand initiatives, and help execute them when needed.
• Provide ad hoc support for conferences and trade shows related to National Accounts selling.
• Own the National Accounts cocktail and activation books, a key Emerging Brands selling tool.
• Evaluate programs and initiatives and recommend whether to discontinue or improve them.
• Own legal reviews for statements of work, activation guides, and contracts.
• Manage event and activation budgets within 3% of brand-team guidance over a fiscal year.
• Keep brand programming guidance up to date on platforms including One-Stop-Shops, Bar+, the Prioritization Guide, and Trade Marketing playbooks.

Benefits

• Equitable pay structures tied to individual and company performance.
• A premium employee experience and a range of benefits designed to meet the needs of a diverse workforce.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed