Senior Experiential Marketing Manager

Bask & Lather•Yonkers, NY

4d•$140,000 - $160,000•Remote

About The Position

Bask & Lather Co. is seeking a Senior Experiential Marketing Manager to own how customers experience the brand across events, PR boxes, gifting and launch kits, retail displays, merchandising, sampling, community experiences, brand partnerships, and physical and digital activations. The role leads each experience from concept and business case through production, delivery, quality checks, and measurement. This hands-on role translates brand and business priorities into proposed experiential calendars, realistic budgets, and well-executed experiences. The manager brings recommendations forward, secures alignment and approvals, and drives delivery through clear ownership, verified details, and consistent follow-through. Success means deepening customer connection, supporting retail and commercial growth, and delivering measurable outcomes while using time and resources thoughtfully. The position is remote, with onsite event execution and travel required. Scheduled evening and weekend work may be required for events. The Senior Experiential Marketing Manager reports to the VP of Integrated Marketing.

Requirements

At least 6 years of experiential, event, field, or brand activation experience, including independent ownership of complex events and budgets.
Demonstrated ability to propose calendars and budgets, evaluate opportunities, and manage multiple activations from planning through measurable follow-up.
Strong vendor negotiation, production, staffing, logistics, and project management skills.
Experience leading agencies, contractors, or onsite teams.
Evidence of commercial judgment, financial discipline, and practical performance reporting.
Strong cross-functional communication skills and ability to secure inputs, resolve blockers, and drive follow-through independently.
Experience developing and executing brand partnerships, including proactive sourcing, negotiation, and measurable value.
Experience owning PR boxes, gifting kits, and retail display programs from concept through production and delivery, including sample review, assembly, quality checks, and vendor management.
Experience with trade shows, retail activations, and community events.
Ability to travel and work onsite for events, including scheduled evenings and weekends as required.

Nice To Haves

Experience in beauty, haircare, CPG, lifestyle, or retail is strongly preferred.
Understanding of textured-hair consumers and product education is valuable.
Live commerce production experience is a plus.

Responsibilities

Develop and maintain a rolling 12-month customer experience and activation calendar aligned with product launches, brand campaigns, retail priorities, and commercial goals.
Recommend events, partnerships, and activation concepts, specifying audience fit, objectives, timing, resource requirements, and expected outcomes.
Build proposed plans and budget scenarios, refine them with leadership and Finance, and evaluate opportunities to recommend where to invest, simplify, or decline participation.
Develop annual and project-level budget proposals and business cases covering relevant costs, measurable deliverables, expected business impact, alternatives, and measurement plans.
Obtain approvals before commitments or deposits, manage scope changes, and track committed, forecast, and actual costs with Finance.
Own event production from briefing and planning through onsite execution, breakdown, reconciliation, and follow-up.
Verify event attendance estimates, audience profile, venue requirements, staffing, product quantities, transportation, shipping, setup, and return logistics with appropriate partners.
Create workback schedules, run-of-show documents, staffing plans, checklists, and contingency plans with named owners and deadlines.
Manage vendors, agencies, temporary staff, and onsite teams; confirm deliverables, production milestones, proofs, shipping status, and receipt.
Identify dependencies and risks early, propose solutions, escalate decisions, and maintain accountability through completion, including for delegated tasks.
Identify and develop partnerships with complementary brands, community organizations, salons, stylists, event platforms, and relevant cultural or retail partners.
Initiate partnership outreach and proposals defining audience fit, mutual value, partner contributions, costs, deliverables, and expected outcomes.
Manage approved collaborations, co-hosted events, sampling partnerships, and customer experiences from concept through activation, partner follow-up, and measurement.
Negotiate proposed partnership scopes and commercial terms within delegated authority, secure approvals, and maintain a pipeline with next steps, owners, and deadlines.
Coordinate with Commercial, PR, and Influencer teams on relationship ownership, messaging, and overlapping opportunities.
Partner with Commercial on trade shows, retailer events, beauty supply activations, education experiences, and qualified business-development opportunities.
Own the customer experience for PR boxes, gifting and launch kits, retail displays, merchandising, and sampling programs, including concept briefs, assortment, presentation, materials, budgets, sourcing, production, assembly, delivery, and quality checks.
Develop experience concepts and briefs with the Art Director, who leads visual design and artwork; drive approvals and vendor execution and maintain accountability for the finished experience.
Manage retail display development and rollout from specifications and prototypes through fabrication, shipment, installation, and verification in market.
Manage PR box and gifting programs from concept through recipient-ready delivery, coordinating recipient strategy with PR and Influencer teams and verifying samples, product fit, inserts, protective packaging, and unboxing experience.
Coordinate with Operations and Supply Chain on inventory, packing, freight, storage, and asset reuse, confirming capacity and responsibilities in advance.
Partner with Social, Influencer, PR, and Retention teams on promotion, guest communications, content capture, consent-based lead collection, and follow-up.
Produce designated social commerce experiences, aligning talent, set production, product education, stock readiness, and run-of-show with channel goals.
Set event-specific KPIs and reporting responsibilities before launch, aligned with objectives such as customer acquisition, education, retail support, trade relationships, or sales.
Report fully loaded costs, attributable sales and contribution where measurable, qualified leads, customer engagement, content deliverables, and follow-up outcomes, stating attribution assumptions and limitations.
Provide weekly updates on milestones, budgets, risks, decisions, and next actions; complete documented performance reviews and recommendations after events.
Build reusable playbooks, vendor records, asset inventories, and reporting templates; use recipient feedback, field photos, delivery issues, and quality findings to improve future experiences.