Associate Marketing Manager Emerging Brands Experiential

Brown‑Forman Corporation•Louisville, KY

About The Position

The Associate Marketing Manager, Emerging Brands Experiential helps bring Emerging Brands to life in key markets through distinctive consumer experiences. The role shapes and executes local experiential programming, including developing and refreshing ongoing brand programs and managing events directly or through agencies and local partners. It works closely with Sales, Trade Advocacy, and Brand teams to coordinate activations, and partners with the Senior Manager on new tentpole programming and National Account initiatives.

Requirements

At least 4 years of marketing, or combined sales and marketing, experience in a consumer goods environment.
At least 2 years of experience in event management, brand advocacy, and/or experiential marketing in a consumer goods environment.
Ability and willingness to travel up to 35% of the time, including weekends.
Ability to build productive relationships and communicate effectively, verbally and in writing, across levels, functions, and cultures.
Track record of performing in a high-pressure environment, meeting deadlines, and developing, deploying, and coordinating multiple projects with minimal supervision.
Demonstrated success negotiating and managing contracts in accordance with internal processes and legal requirements.
Demonstrated success managing multiple budgets with strong financial stewardship.

Nice To Haves

Experience in the Beverage Alcohol industry is preferred; beverage alcohol marketing experience is strongly preferred.

Responsibilities

Support the Senior Manager, Experiential Marketing in developing, scaling, and executing local brand programming; serve as the key contact for Emerging Brands Market Managers on local activations.
Support the Senior Manager with day-to-day development and execution of new, high-impact programming.
Serve as the day-to-day contact for programming development and event management agencies.
Partner with brand teams to lead strategic briefings and develop refreshed programs and smaller-scale activations aligned with brand strategy and equity guidelines.
Support tentpole event execution, including shipping and inventory management for point-of-sale materials, vendor management, urgent issue support, and last-mile coordination.
Partner with the commercial team to train and support key activations and brand initiatives, and help execute them when needed.
Provide ad hoc support for conferences and trade shows that support National Accounts selling.
Own the process for National Accounts cocktail and activation books, a key selling tool for Emerging Brands.
Evaluate programs and initiatives and recommend improvements or discontinuation.
Own legal reviews for statements of work, activation guides, and contracts.
Manage event and activation budgets within 3% of brand-team guidance over a fiscal year.
Keep brand programming guidance current on key platforms, including One-Stop-Shops, Bar+, the Prioritization Guide, and Trade Marketing playbooks.