Senior Marketing Manager

Crescent Careers•Phoenix, AZ

About The Position

The Senior Marketing Manager – Ancillary & Activations develops and executes revenue-driven marketing strategies to increase awareness, visibility, engagement, and profitability across The Peak Phoenix’s ancillary experiences, including food and beverage outlets, the spa, the waterpark, and resort programming. This hands-on role leads campaigns, experiential activations, local partnerships, and promotional initiatives for resort guests and local audiences, working with resort operations, sales, revenue management, and external partners. The role leads marketing for food and beverage outlets and spa-related initiatives; plans launches, seasonal promotions, events, and local outreach; and manages outlet social media, content, influencer relationships, email campaigns, websites, creative collateral, and media opportunities. It also monitors marketing performance and manages the annual marketing budget in collaboration with Crescent Corporate Marketing. The position requires schedule flexibility for outlet events and activations, including evenings, weekends, and holidays as needed.

Requirements

At least 3 years of progressive marketing experience in hospitality or restaurant environments.
Demonstrated success launching or marketing food and beverage concepts.
Strong command of digital marketing channels, including paid social, display advertising, and email marketing.
Proficiency in social media content creation and platform management across Instagram and Facebook.
Experience with Canva or other creative/design applications and the ability to produce polished, on-brand materials.
Working knowledge of CMS platforms, email marketing tools, and CRM/GMS systems.
Analytical ability to interpret campaign data, generate insights, and optimize performance.
Exceptional written and verbal communication skills, including strong copywriting and an ability to adapt voice and tone.
Creative, proactive, and highly organized, with the ability to manage multiple projects and deadlines.
Flexible availability for evenings, weekends, and holidays as needed for outlet events and activations.

Nice To Haves

Combined hotel and food and beverage experience is strongly preferred.
A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Responsibilities

Lead marketing strategy, campaign planning, and execution for food and beverage outlets, including The Living Room, The Peak Canteen, The Peak Pool Bar, The Pantry, and the opening of Emberance.
Develop integrated launch campaigns for Emberance, including pre-opening awareness, waitlist strategies, and grand-opening events.
Create seasonal promotions, happy-hour campaigns, special events, and programming activations to drive local traffic and repeat visits.
Build local audiences through targeted outreach, influencer partnerships, community events, and neighborhood-level storytelling.
Collaborate with outlet managers, promoters, and chefs on content about menu launches, chef specials, and seasonal ingredients.
Oversee reservation-driving initiatives across platforms such as OpenTable and Resy, coordinating with operations to maximize covers during key dayparts.
Work with hotel marketing partners to develop outlet collateral, including menus, table tents, digital assets, and promotional signage.
Oversee the design, launch, and maintenance of outlet websites.
Promote activations and campaigns through text and email messaging.
Build neighborhood relationships to promote spa and fitness center memberships and identify new ways to gain local memberships.
Develop and manage social media strategies for outlet accounts across Instagram, Facebook, and other platforms as needed.
Review monthly content calendars covering seasonal programming, outlet promotions, hotel packages, and community events.
Produce or oversee professional, on-brand photography, video, Reels, and Stories.
Build and manage relationships with local influencers, content creators, and lifestyle tastemakers.
Monitor social engagement and manage online communities using a voice suited to each brand.
Create social campaigns promoting offers to different demographic groups.
Develop and execute targeted email campaigns for food and beverage and spa audiences, including newsletters, promotional messages, event invitations, and post-stay communications.
Develop email campaign timelines, content, targeting parameters, and post-send reporting; coordinate outlet-level email programs.
Coordinate with hotel and corporate marketing to ensure brand consistency across print menus, digital assets, signage, promotional materials, and presentation decks.
Identify PR-worthy programming, packages, and activations and coordinate media visits and press opportunities with PR resources.
Coordinate photography and videography shoots for outlets, events, and seasonal campaigns; ensure assets are archived and distributed.
Track and report KPIs across website traffic, email performance, social engagement, paid media ROI, and outlet reservation volume.
Review performance and plan with hotel and corporate marketing partners.
Translate data into actionable insights and present regular performance updates to the DOSM, General Manager, and ownership.
Manage the annual marketing budget with Crescent Corporate Marketing, allocating funds strategically and following financial guidelines.