Senior Product Manager, US Marketing

Edwards Lifesciences•Irvine, CA
•Onsite

About The Position

The Senior Product Manager will develop and execute downstream commercial marketing strategies for the PASCAL transcatheter valve repair device for mitral regurgitation treatment. The role supports product launches and commercialization through product marketing, customer journeys, campaigns, communications, clinical narratives, and collaboration with regional sales, marketing, and training teams. The position is based onsite in Irvine, California, and involves domestic and international travel of up to 30%. The successful candidate will help advance Edwards’ Transcatheter Mitral and Tricuspid Therapies business, which focuses on developing therapies for mitral and tricuspid disease and improving outcomes for patients with valvular heart disease.

Requirements

  • Bachelor’s degree in a related field and 8 years of related work experience, or equivalent work experience based on Edwards criteria; alternatively, a master’s degree in a related field and 6 years of related work experience, or equivalent work experience based on Edwards criteria.
  • Excellent communication and interpersonal relationship skills, including negotiation and relationship management skills, with the ability to drive achievement of objectives.
  • Expert understanding of related marketing concepts and principles.
  • Demonstrated ability to conceive, develop, and implement commercial strategies, convert them into tactical marketing plans, and deliver results, with a specific emphasis on new product launches.
  • Ability to understand, interpret, and manage clinical data from presentations and publications.
  • Ability to influence and collaborate with multiple stakeholders through organizational channels, experience, and influencing skills to persuade others of a course of action.
  • Excellent interpersonal, communication, and negotiation skills for a wide variety of audiences, including sales and marketing leadership.
  • Ability to develop strong relationships with customers and multifunctional partners.
  • Ability to manage competing priorities in a fast-paced environment.
  • Ability to adhere to company rules and requirements and take adequate control measures for safety and environmental protection.

Nice To Haves

  • Experience working in sales, marketing, or the healthcare industry.
  • Prior medical device experience.
  • Interventional cardiology experience.
  • Proven expertise in Microsoft Office Suite.
  • Proven track record in executing global product launches.

Responsibilities

  • Develop and execute downstream commercial marketing strategies for the PASCAL transcatheter valve repair device as it relates to mitral regurgitation treatment.
  • Partner with regional sales, marketing, and training teams to achieve business goals.
  • Lead downstream product marketing activities, including product materials, customer journeys, campaigns, and communication plans for product launch and commercialization.
  • Develop comprehensive marketing plans and strategies for major product launches.
  • Build and maintain relationships with key opinion leaders to inform launch plans and assess market dynamics and competition.
  • Develop marketing messaging aligned with regional strategies, clinical literature, the competitive landscape, and regulatory and legal requirements.
  • Lead cross-functional collaboration to advance marketing materials through legal and regulatory approval processes.
  • Lead major product launch execution with regional partners, including Salesforce readiness and training on the product, messaging, and competition.
  • Develop clinical narratives to support regional value propositions for product launches.
  • Lead major projects related to Congress Management processes.
  • Manage budgets for product lines, campaigns, and key initiatives.
  • Analyze clinical and market data to assess regional impact and inform launch strategies.
  • Serve as a subject matter expert, building credibility and championing the therapy internally and externally.
  • Monitor competitive activities and market trends and proactively develop marketing campaigns with regional partners.
  • Adhere to company rules and requirements, including pandemic protocols and Environmental Health & Safety rules, and take appropriate measures to prevent injuries and protect the environment and prevent pollution within the employee’s span of influence or control.
  • Travel domestically and internationally up to 30%.

Benefits

  • Competitive salaries.
  • Performance-based incentives.
  • A wide variety of benefits programs to address the diverse individual needs of employees and their families.
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