Channel and Partner Marketing Manager

Netcraft•Lehi, UT

3d•Hybrid

About The Position

Netcraft is building its channel and partner program and is seeking a product marketer to develop and execute marketing through external sellers. The role owns reseller channel marketing strategy, including how Netcraft is positioned, promoted, and sold through resellers, and programs that introduce Netcraft to partner sellers. Resellers are the initial priority, with other partner types to follow as the program grows. The manager will work internally with channel and partner sales, direct Sales, and leadership, while also helping partners understand Netcraft’s value and pitch its offerings independently. The position offers hands-on involvement in designing and launching the partner program and is part of the Product Marketing team, alongside peers focused on new-business sales and customer marketing. The role reports to the Director of Product Marketing and is ideally based in Salt Lake City.

Requirements

4–6+ years of experience in B2B SaaS marketing, ideally including partner, channel, or product marketing.
Experience running marketing programs, events, or campaigns from planning through follow-up.
Experience creating sales or partner enablement content.
Working knowledge of how security resellers make money and how that affects what their sellers will promote.
Strong writing and presentation skills, including comfort presenting to partner and internal sales teams.
Comfort working with data, including pulling metrics from Salesforce or a PRM and identifying what is working.
Ability to work across Sales, channel, Product, and Marketing without formal authority.

Nice To Haves

Cybersecurity experience, especially in threat intelligence, digital risk protection, brand protection, or managed security services.
Experience with large security resellers, including seller events, MDF programs, or partner portals.
Experience marketing to partners across North America and EMEA.

Responsibilities

Support the channel sales team in defining partner types and tiers and translating them into an understandable partner program.
Develop the partner value proposition, including reseller and MSSP portfolio value supported by margin, deal-size, and attach economics.
Coordinate launches for the partner program and partner-facing offers using the tiered go-to-market launch process.
Build and execute the reseller marketing plan, including reseller investment choices and pipeline expectations.
Plan and execute reseller seller events with the Events team; prepare content and pitches and manage follow-up.
Turn seller events into measurable reseller-sourced pipeline with follow-up motions for engaged reseller representatives.
Adapt Netcraft positioning and messaging for partner types while preserving the core story.
Support resale and co-sell packaging, working with Product and the channel team on bundles and offers.
Track competitor partner programs, including how competitors recruit, compensate, and enable partners.
Build partner enablement materials, including pitch decks, battle cards, objection handling, demo narratives, solution briefs, and co-brandable assets.
Create partner onboarding and certification content to help partners reach their first qualified opportunity quickly.
Package proven campaigns as through-partner campaigns that partners can run themselves.
Establish and maintain a partner portal content library and governance for current content.
Create training materials to help Netcraft Sales understand when to involve partners and how to position the program.
Support the channel team with content and narrative for partner recruitment and business reviews.
Manage regular partner communications, including product updates, launches, newsletters, and webinars.
Develop joint customer stories, press releases, and partner case studies with key partners.
Support partner presence at key events and partner advisory sessions.
Track partner marketing metrics, including partner-sourced and partner-influenced pipeline, time to first deal, asset usage, and partner engagement.
Report on program and campaign performance and recommend changes based on the data.

Benefits

33 days of vacation, including national holidays, which may be worked if preferred.
Enhanced family leave and pay.
Enhanced company sick pay from the first day of employment, with additional support after six months of service.
Equity Tracking Units, subject to eligibility criteria.
Hybrid and flexible working options.
401(k) Safe Harbor Plan with employer match.
Comprehensive private health cover, including medical, dental, vision, and life insurance.
Meals, snacks, and drinks provided in the office.
Two paid Learning & Development days per year and access to learning resources such as Udemy and Coursera.
Two paid volunteering days per year.
Spot reward bonus scheme.
Employee referral bonus scheme.