Channel and Partner Marketing Manager

Netcraft•Lehi, UT

2h•Hybrid

About The Position

Netcraft is hiring a Channel and Partner Marketing Manager to build and operate its reseller channel marketing program, with other partner types to follow as the program grows. The role will develop how Netcraft is positioned, promoted, and sold through resellers, and create programs that help partners understand the business value of Netcraft and sell its offerings effectively. The manager will work with channel and partner sales, direct Sales, Product, Marketing, Events, and leadership, as well as external partners. The program is being designed and launched, offering hands-on involvement in building a new growth channel. The position joins a Product Marketing team with peers focused on new-business sales and customer marketing, and reports to the Director of Product Marketing. The role is ideally based in Salt Lake City, with hybrid and flexible working options and travel of up to 25% for partner meetings and events.

Requirements

4–6+ years of experience in B2B SaaS marketing, ideally including partner, channel, or product marketing.
Experience running marketing programs, events, or campaigns from planning through follow-up.
Experience creating sales or partner enablement content.
Working knowledge of how security resellers make money and how that affects what their sellers promote.
Strong writing and presentation skills, including comfort presenting to partner and internal sales teams.
Comfort working with data, including pulling metrics from Salesforce or a PRM and identifying what is working.
Ability to work across Sales, channel, Product, and Marketing without formal authority.

Nice To Haves

Cybersecurity experience, especially in threat intelligence, digital risk protection, brand protection, or managed security services.
Experience with large security resellers, including their seller events, MDF programs, or partner portals.
Experience marketing to partners across North America and EMEA.
Willingness to travel up to 25% for partner meetings and events.

Responsibilities

Support channel sales in defining partner types and tiers and turn those definitions into a clear partner program.
Develop the partner value proposition, including reseller and MSSP portfolio benefits supported by margin, deal-size, and attach economics.
Coordinate launches for the partner program and partner-facing offers using the tiered go-to-market launch process.
Build and execute the reseller marketing plan, including reseller investment priorities and pipeline expectations.
Plan and execute reseller seller events with the Events team; prepare Netcraft content and pitches and manage follow-up.
Convert seller-event engagement into measurable reseller-sourced pipeline through clear follow-up motions for reseller representatives.
Adapt Netcraft's positioning and messaging for different partner types while preserving the core story.
Support resale and co-sell packaging, including bundles and offers, with Product and the channel team.
Track competitor partner programs, including how competitors recruit, compensate, and enable partners.
Build partner enablement materials, including pitch decks, battle cards, objection handling, demo narratives, solution briefs, and co-brandable assets.
Create partner onboarding and certification content to help new partners reach their first qualified opportunity quickly.
Package proven campaigns as through-partner campaigns that partners can run themselves.
Establish and maintain a partner portal content library and govern its currency.
Create Sales training materials explaining when to involve a partner and how to position the program.
Support the channel team with content and narrative for partner recruitment and business reviews.
Manage partner communications, including product updates, launches, newsletters, and webinars.
Develop joint customer stories, press releases, and partner case studies with key partners.
Support partner presence at key events and partner advisory sessions.
Track partner marketing metrics, including partner-sourced and partner-influenced pipeline, time to first deal, asset usage, and partner engagement.
Report program and campaign performance and recommend changes based on results.

Benefits

33 days of vacation, including national holidays, which may be worked if preferred.
Enhanced family leave and pay.
Enhanced company sick pay from the first day of employment, with additional support after six months of service.
Equity Tracking Units, subject to eligibility criteria.
Hybrid and flexible working options.
401(k) Safe Harbor Plan with employer match.
Private health cover, including medical, dental, vision, and life insurance.
Meals, snacks, and drinks provided in the office.
Two paid Learning & Development days per year and access to learning resources such as Udemy and Coursera.
Two paid volunteering days per year.
Spot reward bonus scheme.
Employee referral bonus scheme.
Ally network and support for an inclusive working environment free from bias, harassment, or discrimination.
Adjustments to the hiring process are available to support candidate participation.