Worldwide Integrated Marketing Manager (ACS)
About The Position
The Worldwide Integrated Marketing Manager drives execution of marketing communications strategies within an assigned business area, following established policies, standards, and direction. The role leads insights-led new product introduction campaigns and ensures alignment with business objectives. It also oversees customer-facing value propositions, applies innovative marketing techniques, executes global marketing strategies, conducts market research, builds productive relationships, and provides guidance to lower-level employees. The manager develops and executes global integrated marketing plans aligned with strategic business priorities and launches. This includes defining objectives, audience strategy, messaging, channel mix across paid, owned, and earned media, timelines, execution plans, and measurement frameworks. The role coordinates content, digital, social, events, and partner teams to deliver cohesive, timely campaigns. The position translates complex product and solution value propositions into compelling narratives and maintains consistent messaging across internal and external touchpoints. It activates campaigns on social platforms, identifies third-party platforms, influencers, and co-marketing opportunities, and collaborates with software and channel partners on joint messaging and activation where relevant. As marketing lead for strategic initiatives, the manager works with product marketing, market marketing, category, and communications teams, tracks performance and optimizes initiatives for pipeline impact, and oversees agency and vendor teams supporting execution and creative development.
Requirements
- At least 6 years of experience in B2B marketing, focused on integrated marketing plan development and execution.
- Proven ability to manage multi-channel initiatives tied to business priorities and measurable outcomes.
- Strong project management and collaboration skills across global, cross-functional teams.
- Excellent communication and storytelling skills, including translating technical value into customer-centric messaging.
Nice To Haves
- Background in technology, SaaS, or solutions marketing.
Responsibilities
- Build and execute global marketing plans aligned to strategic business priorities and launches.
- Define campaign objectives, audience strategy, messaging, channel mix, timelines, execution plans, and measurement frameworks.
- Coordinate content, digital, social, events, and partner teams to deliver cohesive campaigns on time.
- Translate complex product and solution value propositions into compelling marketing narratives.
- Ensure messaging consistency across internal and external touchpoints.
- Amplify campaigns across social platforms.
- Identify and integrate third-party platforms, influencers, and co-marketing opportunities to extend campaign reach.
- Collaborate with software and channel partners on joint messaging and activation plans when relevant.
- Serve as marketing lead across strategic initiatives in collaboration with product marketing, market marketing, category, and communications teams.
- Track performance and optimize initiatives for pipeline impact.
- Oversee agency and vendor teams supporting execution and creative development.
- Lead insights-led new product introduction campaigns and ensure alignment with business objectives.
- Conduct market research and foster productive relationships.
- Provide guidance to lower-level employees.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long-term and short-term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4–12 weeks of fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
- Bonus and/or equity opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
