Worldwide Integrated Marketing Manager (ACS)

HP•Fort Collins, CO
•$106,050 - $140,000

About The Position

The Worldwide Integrated Marketing Manager drives execution of marketing communications strategies within the assigned business area, following established policies, standards, and direction. The role leads insights-led new product introduction campaigns and ensures alignment with business objectives. It oversees the definition and execution of customer-facing value propositions, adopts innovative marketing techniques, executes global marketing strategies, conducts market research, builds productive relationships, and provides guidance to lower-level employees. The manager develops and executes global marketing plans aligned with strategic priorities and launches; defines campaign objectives, audiences, messaging, and paid, owned, and earned channel mix; and coordinates content, digital, social, events, and partner teams. The role manages timelines, execution plans, and measurement frameworks to support timely, high-impact delivery. It translates complex product and solution value propositions into compelling narratives and ensures consistent messaging across internal and external touchpoints. The position activates campaigns across social platforms, identifies third-party platforms, influencers, and co-marketing opportunities, and collaborates with software and channel partners on joint messaging and activation where relevant. It serves as marketing lead for strategic initiatives, collaborates across product marketing, market marketing, category, communications, and other teams, tracks performance and optimizes for pipeline impact, and oversees agency and vendor teams supporting execution and creative development.

Requirements

  • At least 6 years of experience in B2B marketing, focused on integrated marketing plan development and execution.
  • Proven ability to manage multichannel initiatives tied to business priorities and measurable outcomes.
  • Strong project management and collaboration skills across global, cross-functional teams.
  • Excellent communication and storytelling skills, including experience translating technical value into customer-centric messaging.

Nice To Haves

  • Background in technology, SaaS, or solutions marketing is preferred.

Responsibilities

  • Build and execute global marketing plans aligned with strategic business priorities and launches.
  • Define campaign objectives, audience strategy, messaging, and channel mix across paid, owned, and earned media.
  • Coordinate content, digital, social, events, and partner teams to deliver cohesive campaigns.
  • Manage timelines, execution plans, and measurement frameworks to enable timely, high-impact delivery.
  • Translate complex product and solution value propositions into compelling marketing narratives.
  • Ensure consistent messaging across internal and external touchpoints.
  • Amplify campaigns across social platforms.
  • Identify and integrate third-party platforms, influencers, and co-marketing opportunities to extend campaign reach.
  • Collaborate with software and channel partners on joint messaging and activation plans when relevant.
  • Lead marketing across strategic initiatives in collaboration with product marketing, market marketing, category, communications, and other teams.
  • Track performance and optimize initiatives for pipeline impact.
  • Oversee agency and vendor teams supporting execution and creative development.
  • Conduct market research and foster productive relationships.
  • Provide guidance to lower-level employees.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long-term and short-term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • 4–12 weeks of fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave
  • Bonus and/or equity opportunities
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