Lifecycle Marketing Manager

Fivetran • Oakland, CA

3d • Hybrid

About The Position

The Lifecycle Marketing Manager drives prospect engagement and conversion across Fivetran’s global Commercial business. As part of the Commercial demand generation team, this role owns email strategy and execution, creating personalized, automated journeys that nurture new-business prospects through the buying journey and turn engagement into progress toward MQLs and pipeline.

The manager works with demand generation, content, marketing operations, sales, product marketing, and brand teams to coordinate email nurture with broader campaigns and prospect outreach. The role uses segmentation, compelling copy, experimentation, and performance reporting to improve conversion and business impact. This is a full-time hybrid position based in the Oakland, California office.

Requirements

• At least 4 years of relevant B2B marketing experience, including direct ownership of email marketing and lead nurture programs.
• Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.
• Proven ability to develop and optimize nurture campaigns that drive prospect engagement.
• Strong email copywriting skills and understanding of email design, deliverability, and quality assurance best practices.
• Lifecycle mindset and ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
• Data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
• Strong collaboration and communication skills.
• Ownership, critical-thinking, and problem-solving skills, with the ability to work independently and manage multiple priorities.

Responsibilities

• Own email marketing strategy and execution for Commercial new-business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys using prospect behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
• Write compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed