Marketing Manager

Smiths Group • Springfield, MA

3d

About The Position

The Marketing Manager supports the planning, execution, and measurement of marketing initiatives for Titeflex’s Industrial Hose Business Group. The role coordinates product marketing activities, develops and supports go-to-market strategies, manages digital and print marketing content, supports trade shows and customer events, and drives lead generation and brand awareness. The position works closely with Product Management, Sales, Engineering, Customer Service, and Business Leadership to identify market opportunities, position products, and execute strategies that support revenue growth and market expansion. The role is available to be worked out of Springfield, Massachusetts; Romeoville, Illinois; or Houston, Texas.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in marketing, product marketing, communications, or project coordination.
• Strong understanding of marketing principles, product positioning, and go-to-market planning.
• Excellent communication, analytical, and project management skills.

Nice To Haves

• Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing.

Responsibilities

• Support development and execution of go-to-market strategies for product launches, product line extensions, and strategic growth initiatives.
• Work with cross-functional teams to identify target markets, customer segments, value propositions, and channel strategies.
• Evaluate market opportunities, customer needs, industry trends, and competitive positioning to support business growth.
• Develop product messaging and marketing campaigns that communicate product differentiation and customer value.
• Coordinate cross-functional product launch and commercialization activities.
• Track go-to-market effectiveness and recommend improvements to market penetration and customer engagement.
• Support strategic marketing plans aligned with business goals and growth objectives.
• Coordinate the development and distribution of brochures, catalogs, datasheets, presentations, videos, email campaigns, and digital content.
• Ensure marketing collateral is accurate and aligned with branding standards, and develop technical and customer-focused content.
• Assist in managing websites and digital platforms.
• Maintain product information, specifications, images, and marketing assets, and coordinate updates to technical documentation and literature.
• Conduct market research and competitive analysis.
• Coordinate logistics for trade shows, conferences, customer events, and distributor meetings, including vendors, timelines, promotional materials, and budgets.
• Support pre-event marketing and post-event follow-up.
• Support email marketing, social media, content marketing, and lead generation initiatives.
• Monitor website analytics and campaign performance, generate reports, and recommend improvements.
• Develop customer-facing content and sales tools, support distributor marketing programs, and maintain marketing resource libraries.
• Manage multiple projects and deadlines; coordinate with agencies, designers, printers, and vendors.
• Assist with budgets, purchase orders, reporting, and metrics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level