Associate Manager, Upstream Marketing (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

Johnson & Johnson•Irvine, CA

1d•Onsite

About The Position

Johnson & Johnson MedTech Electrophysiology is seeking an Associate Manager, Upstream Marketing to support global upstream strategy for its pulsed field ablation (PFA) pipeline. The role translates customer insights into early product requirements, helps shape technology roadmaps, and partners with R&D, clinical, medical affairs, regulatory, downstream marketing, and regional commercial teams. It leads defined workstreams in the upstream process and helps senior leaders make data-driven portfolio decisions in an early-stage innovation environment. The position supports upstream planning, customer research, product definition, early pipeline development, and market and competitive intelligence. It contributes to global market models, adoption curves, forecasts, product requirements, value propositions, business cases, pricing inputs, and evidence-generation planning. The role is based in Irvine, California.

Requirements

Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or a related field.
3–5 years of experience in medical devices or a related healthcare industry.
Practical understanding of clinical environments, ideally in electrophysiology, atrial fibrillation therapy, interventional cardiology, or another high-acuity specialty.
Demonstrated ability to conduct customer interviews, synthesize insights, and translate them into product requirements.
Solid analytical skills and experience contributing to market models, forecasts, or basic business case development.
Strong cross-functional collaboration and communication skills, with the ability to influence peers and senior stakeholders.

Nice To Haves

MBA or relevant advanced degree.
Experience in upstream or strategic marketing, product management, or early-stage product development.
Familiarity with PFA technologies, electrophysiology lab workflows, mapping platforms, or catheter-based energy delivery systems.
Experience supporting global product initiatives or engaging with international markets.
Comfort working in ambiguity and contributing clarity to early-stage innovation programs.

Responsibilities

Support development and execution of upstream strategy for PFA technologies, aligned with clinical trends, unmet needs, and adoption dynamics.
Contribute to global market models, therapy adoption curves, and medium- to long-range forecasts for PFA treatment pathways.
Design and execute voice-of-customer and insight activities, including interviews, ethnography, jobs-to-be-done workshops, and segmentation.
Synthesize qualitative and quantitative customer insights into recommendations for product concepts and priorities.
Draft and maintain components of Marketing Requirement Documents and user needs for PFA technologies, catheters, generators, and integrated electrophysiology solutions.
Support R&D during concept exploration, feasibility assessments, and trade-off analyses.
Contribute to value proposition development and prepare sections of business cases and pricing inputs.
Coordinate with clinical and medical affairs on evidence-generation plans, early clinical evaluations, and key opinion leader engagement.
Work with downstream marketing to align early positioning and launch readiness.
Support regional partners in validating global relevance and adoption assumptions across key markets.
Monitor competitors, clinical trial readouts, regulatory pathways, and ecosystem integration trends relevant to PFA.
Identify reimbursement, lab workflow, capital investment, and hospital adoption considerations that may affect product design or go-to-market approaches.
Flag potential partnership or technology-scouting opportunities to senior stakeholders.

Benefits

Participation in the Company’s long-term incentive program.
Vacation: 120 hours per calendar year, subject to policy and date of hire.
Sick time: 40 hours per calendar year, with different stated amounts for employees residing in Colorado or Washington.
Holiday pay, including floating holidays: 13 days per calendar year.
Work, Personal and Family Time: up to 40 hours per calendar year.
Parental Leave: 480 hours within one year of the birth, adoption, or foster care of a child.
Bereavement Leave: 240 hours for an immediate family member and 40 hours for an extended family member per calendar year.
Caregiver Leave: 80 hours in a 52-week rolling period.
Volunteer Leave: 32 hours per calendar year.
Military Spouse Time-Off: 80 hours per calendar year.