Associate Manager, Upstream Marketing (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

Johnson & Johnson Innovative Medicine•Irvine, CA

3d•$96,000 - $155,250•Onsite

About The Position

Johnson & Johnson MedTech Electrophysiology is recruiting an Associate Manager, Upstream Marketing to join its team in Irvine, California. The role supports global upstream strategy for the pulsed field ablation (PFA) pipeline, translating customer insights into early product requirements, helping shape technology roadmaps, and partnering with research and development, clinical, medical affairs, regulatory, downstream marketing, and regional commercial teams. It leads defined workstreams in the upstream process and supports data-driven portfolio decisions in an early-stage innovation environment. The position focuses on upstream planning, customer and market insights, early product definition, cross-functional collaboration, and competitive intelligence for PFA technologies and related electrophysiology products and solutions.

Requirements

Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or a related field.
3–5 years of experience in medical devices or a related healthcare industry.
Practical understanding of clinical environments, ideally electrophysiology, atrial fibrillation therapy, interventional cardiology, or another high-acuity specialty.
Demonstrated ability to conduct customer interviews, synthesize insights, and translate findings into product requirements.
Solid analytical skills and experience contributing to market models, forecasts, or basic business case development.
Strong cross-functional collaboration and communication skills, including the ability to influence peers and senior stakeholders.

Nice To Haves

MBA or relevant advanced degree.
Experience in upstream or strategic marketing, product management, or early-stage product development.
Familiarity with PFA technologies, electrophysiology lab workflows, mapping platforms, or catheter-based energy delivery systems.
Experience supporting global product initiatives or engaging with international markets.
Comfort working in ambiguity and contributing to clarity in early-stage innovation programs.

Responsibilities

Support development and execution of upstream strategy for PFA technologies, aligned with clinical trends, unmet needs, and adoption dynamics.
Contribute to global market models, therapy adoption curves, and medium- to long-range forecasts for PFA treatment pathways.
Design and execute voice-of-customer and insight activities, including interviews, ethnography, Jobs-to-be-Done workshops, and segmentation for target customers and care settings.
Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities.
Draft and maintain components of Marketing Requirement Documents and user needs for new PFA technologies, catheters, generators, and integrated electrophysiology solutions.
Support research and development during concept exploration, feasibility assessments, and trade-off analyses.
Contribute to value proposition development and prepare sections of business cases and pricing inputs.
Coordinate with clinical and medical affairs to inform evidence-generation plans, early clinical evaluations, and key opinion leader engagement.
Work with downstream marketing to align early positioning and launch readiness.
Support regional partners in validating global relevance and adoption assumptions across key markets.
Monitor competitors, clinical trial readouts, regulatory pathways, and ecosystem integration trends relevant to PFA.
Identify reimbursement, lab workflow, capital investment, and hospital adoption considerations that may affect product design or go-to-market approaches.
Flag potential partnership or technology-scouting opportunities to senior stakeholders.

Benefits

Long-term incentive program eligibility.
Vacation: 120 hours per calendar year.
Sick time: 40 hours per calendar year, with different amounts for employees residing in Colorado or Washington.
Holiday pay, including floating holidays: 13 days per calendar year.
Work, Personal and Family Time: up to 40 hours per calendar year.
Parental leave: 480 hours within one year of the birth, adoption, or foster care of a child.
Bereavement leave: 240 hours for an immediate family member and 40 hours for an extended family member per calendar year.
Caregiver leave: 80 hours in a 52-week rolling period.
Volunteer leave: 32 hours per calendar year.
Military spouse time-off: 80 hours per calendar year.