Senior Marketing Manager

Connexity, a Taboola company•New York, NY

3d•Hybrid

About The Position

Connexity is a retail performance marketing company that helps online retailers and brands acquire customers and drive incremental sales through publisher, creator, and advertising-platform integrations across Skimlinks, ShopYourLikes, and Howl. The Senior Marketing Manager will build and scale the US B2B lead and demand generation engine. The role develops and executes multichannel programs to reach target audiences, generate qualified leads, build pipeline, and contribute to revenue across shopping and creator commerce businesses. The manager owns campaigns from strategy through execution and measurement, using performance data to improve conversion and demand generation. The role also leads go-to-market marketing for ShopYourLikes and Howl, oversees key events, develops sales enablement programs, manages program budgets, works with senior stakeholders, and mentors junior team members. With goals agreed with their manager, the role has autonomy to determine how to achieve them and lead initiatives from start to finish.

Requirements

At least 5 years of B2B marketing experience, ideally in ad tech, affiliate marketing, performance marketing, commerce, or the creator economy.
Demonstrated success building and executing multichannel lead and demand generation programs tied to pipeline and revenue.
Experience owning campaigns end to end, including audience targeting, channel strategy, messaging, execution, measurement, and optimization.
Strong understanding of the B2B marketing funnel, including lead capture, nurturing, qualification, conversion, and sales handoff.
Experience managing marketing budgets and evaluating campaign performance using data and measurable business outcomes.
Hands-on events marketing experience, including producing events and generating value from third-party conferences and trade shows.
Experience developing go-to-market campaigns, sales enablement materials, and persuasive prospecting and client-facing content.
Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce.
Strong analytical skills, including the ability to build funnel reports, interpret attribution, and translate results into actionable decisions.
Experience working cross-functionally, influencing senior stakeholders, and mentoring junior team members.
Ability to manage competing priorities, make sound decisions, and adapt quickly in a changing environment.

Nice To Haves

Experience marketing to publishers, shopping platforms, creators, affiliate partners, or brand-side social and influencer marketing teams.
Familiarity with creator categories beyond beauty and luxury.
Experience in ad tech, affiliate commerce, performance-based marketing, or creator monetization.

Responsibilities

Build and execute a scalable, multichannel B2B lead and demand generation engine that increases awareness, attracts target audiences, and generates qualified leads and pipeline.
Develop campaign strategies based on target audiences, business priorities, channel performance, and revenue goals.
Plan and execute campaigns across channels such as email, LinkedIn, paid media, content, webinars, and other acquisition opportunities.
Own lead generation from audience targeting and campaign messaging through lead capture, nurturing, qualification, and handoff to Commercial teams.
Develop prospecting content, including email sequences, LinkedIn outreach, and campaign messaging.
Test new channels, targeting strategies, and campaign approaches to expand reach, improve lead quality, and reduce acquisition costs.
Partner with Commercial teams to align marketing programs with sales priorities, target accounts, and pipeline goals.
Measure campaign effectiveness using lead volume and quality, conversion rates, cost per lead, pipeline contribution, and revenue impact.
Develop and execute go-to-market marketing strategies for ShopYourLikes and Howl to build awareness, establish credibility, and support growth.
Create targeted programs to attract creators and strengthen the platforms’ position in creator commerce.
Identify relevant audiences, industry trends, and opportunities to differentiate the platforms.
Partner with Commercial, Product Marketing, and Insights teams on messaging, campaigns, and market-facing initiatives.
Lead strategy and execution for the flagship client event, including planning, promotion, audience engagement, and follow-up.
Evaluate and manage participation in third-party conferences, trade shows, and industry events.
Set event objectives and track audience engagement, lead generation, relationship development, and commercial opportunities.
Manage event budgets, timelines, vendors, and cross-functional coordination.
Develop sales collateral, presentations, campaign materials, and client-facing messaging that communicate the company’s value proposition and industry insights.
Work with Commercial and Account Management teams to identify sales challenges and develop resources that support prospect engagement and conversion.
Turn market insights, performance data, and business priorities into content for prospective and existing partners.
Support coordinated marketing and sales outreach to improve engagement and advance opportunities.
Monitor funnel performance, campaign attribution, lead quality, and pipeline contribution to identify opportunities for improvement.
Manage assigned program budgets, track spending against results, and recommend performance-based adjustments.
Partner with relevant teams to improve CRM processes, marketing automation, campaign tracking, reporting, and attribution.
Establish repeatable processes that improve campaign execution, measurement, and scalability.
Mentor junior team members, review their work, and help establish effective processes and high execution standards.
Collaborate with senior stakeholders and cross-functional teams to prioritize initiatives and drive results.
Identify opportunities to improve marketing programs, introduce new approaches, and strengthen team effectiveness.