Marketing Manager
Neura Robotics • Detroit, MI13d
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Marketing Manager (human)
Neura Robotics•Detroit, MI
About The Position
We are looking for an experienced and motivated all-round Marketing Manager who thinks differently to the masses and who uses all marketing opportunities to further drive our growth. Your tasks: You are responsible for the planning, creation, maintaining and measurement of our marketing activities for B2B customers, campaigns and customer retention in English and German for various on- and offline channels (website, online events, fairs, PR etc.) Actively connected to publications, associations, and industry groups. shape the brand awareness by creating corporate and product messaging and positioning and defining the value proposition for global audiences. ensure continuous quality output for all materials in line with style guides, four-eye principle, proper research, etc. edit and revise content from the perspective of the intended audience(s) and you know how to conduct interviews with internal or external stakeholders, in order to produce quality content monitor market and competition develop marketing material (online/offline) mainly for B2B, and also B2C create demand along the customer journey with additional content creation such as white papers, how-to guides (video, PDF), use cases, competitive comparisons as well as ROI justification
Requirements
- Holistic view and knowledge of marketing strategy, planning and execution, business and product strategy, and processes with the ability to help shape and influence the long-term vision and strategy for the product portfolio based on a deep understanding of customer needs.
- At least 3 years of relevant professional experience in the field of marketing.
- Very good understanding of digital and traditional marketing concepts.
- Active team player.
- Ability to communicate at eye level with all departments.
- Excellent communication and negotiation skills.
- Ability to adapt to a rapidly changing environment.
- Drive to independently familiarize yourself with new topics and develop things from scratch.
- Will to make NEURA Robotics the leading brand in the field of robotics.
Responsibilities
- Planning, creation, maintaining and measurement of marketing activities for B2B customers, campaigns and customer retention in English and German for various on- and offline channels (website, online events, fairs, PR etc.)
- Actively connect with publications, associations, and industry groups.
- Shape brand awareness by creating corporate and product messaging and positioning and defining the value proposition for global audiences.
- Ensure continuous quality output for all materials in line with style guides, four-eye principle, proper research, etc.
- Edit and revise content from the perspective of the intended audience(s) and conduct interviews with internal or external stakeholders to produce quality content.
- Monitor market and competition.
- Develop marketing material (online/offline) mainly for B2B, and also B2C.
- Create demand along the customer journey with additional content creation such as white papers, how-to guides (video, PDF), use cases, competitive comparisons as well as ROI justification.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Job Search Resources
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