Founding Marketing Manager

Higher People•New York City, NY

2d•$113,000 - $150,000•Hybrid

About The Position

Cercli is seeking a hands-on Marketing Manager to own its US marketing strategy and help differentiate its AI-native people platform, drive adoption, and grow revenue. The role spans product marketing, creative storytelling, positioning, go-to-market strategy, launches, content, campaigns, events, and sales enablement. The Marketing Manager will turn customer and market insights into compelling initiatives and work closely with Product, Sales, Customer Success, and other teams to deliver measurable results. The role also involves building an AI-native marketing function by using AI tools, agents, and automation to accelerate analysis, planning, content creation, and campaign execution. The position is based in New York City with a hybrid work arrangement. Cercli describes the opportunity as one to shape the brand and influence how its products are positioned, launched, and adopted, with meaningful ownership and a direct connection between marketing work and business outcomes.

Requirements

At least 5 years of B2B SaaS experience, with a strong track record in marketing and delivering go-to-market initiatives.
Experience marketing an AI-powered B2B SaaS product and translating its capabilities into positioning, messaging, and go-to-market initiatives.
Strong product instincts and the ability to turn product features into compelling stories and campaign ideas.
Strong positioning and messaging skills, including product differentiation and understanding customer needs.
Experience taking SaaS products, features, or marketing initiatives from strategy through launch, delivery, and performance measurement.
Excellent project management skills, including managing multiple workstreams, cross-functional coordination, dependencies, and deadlines with minimal guidance.
Strong storytelling and content skills, including writing compelling copy and adapting communication to audiences and channels.
Ability to research customers, understand buying behavior, evaluate competitors, and apply insights to decisions.
Technical and AI fluency, including active use of AI marketing tools and ability to build automation to improve work.
Startup experience and comfort with ambiguity, limited resources, changing priorities, and building processes from scratch.
Strong cross-functional collaboration, clear communication, and ability to influence stakeholders.
Ownership and accountability, including initiative, decision-making, anticipating problems, and following through without constant direction.

Nice To Haves

Experience marketing AI-powered B2B SaaS products.
Experience at an early-stage startup or as a founding or early marketing hire.
Experience in HR tech, recruiting technology, or the broader people technology space.
Experience building a brand and establishing a market presence in a new geography.
Experience managing external agencies, freelancers, or creative partners.

Responsibilities

Own brand positioning and messaging for the US market, translating product and AI capabilities into clear value propositions.
Use customer, competitor, and market insights to inform marketing strategy.
Plan and execute end-to-end launches for products, features, and updates.
Develop creative concepts and integrated campaigns across marketing channels, and measure and improve their performance.
Lead content for the website, blog, email, social media, and paid channels.
Create customer stories, case studies, sales decks, and competitive collateral; maintain a distinctive and consistent brand voice.
Manage priorities, timelines, stakeholders, dependencies, and multiple marketing initiatives from concept through delivery.
Coordinate agencies, content creators, and freelancers, and build efficient, repeatable processes.
Equip Sales and Customer Success with messaging, collateral, and competitive insights.
Use customer feedback and buying insights to improve positioning and support the buyer journey.
Use AI tools, agents, and automation to improve marketing analysis, planning, content creation, and campaign execution.
Experiment with new workflows to improve marketing quality, efficiency, and scale.