Founding Marketing Lead

Magic • New York, NY

3d • $90,000 - $150,000 • Onsite

About The Position

Magic builds software for real-world experiences. Its first product, Loyalist, is an agentic CRM for hospitality brands. The company is building a multi-product ecosystem for the hospitality industry, and Loyalist’s success will help establish the foundation for future product lines.

This is Magic’s first marketing hire and a 0-to-1 role. The Founding Marketing Lead will turn the product and its marquee customers into a repeatable demand engine, while defining the Magic master brand and shaping the strategy for positioning and launching future products. The role works directly with the founder and partners closely with sales. It involves writing messaging, shipping campaigns, building the website, and running events, as well as measuring marketing’s contribution to pipeline and revenue.

Requirements

• 2–5 years of marketing experience, ideally including B2B SaaS and meaningful early-stage or 0-to-1 experience.
• Able to write emails, brief or create design, launch campaigns, and analyze data.
• Strong writing and storytelling skills, including the ability to make a technical product feel human and help buyers feel understood.
• Comfortable with ambiguity and creating a marketing playbook where none exists.
• Strong communication skills and a natural ability to build relationships.
• Excellent organizational skills and ability to manage multiple projects.

Nice To Haves

• B2B SaaS marketing experience.
• Meaningful early-stage or 0-to-1 marketing experience.

Responsibilities

• Own positioning and messaging for Loyalist, tailoring the story to customers with different perspectives and needs.
• Create sales collateral, case studies, decks, and sequences to help the sales team win and generate qualified pipeline.
• Turn customer logos and results into case studies, testimonials, and references.
• Run events and field marketing, including industry conferences and intimate dinners.
• Own the brand, website, and overall company narrative.
• Lead go-to-market for future product lines, including naming, positioning, launch campaigns, and the playbook for introducing new products.
• Measure marketing spend against pipeline and revenue rather than vanity metrics.

Benefits

• Comprehensive health, dental, and vision coverage, with FSA and HSA options.
• Daily lunch from NYC restaurants, with the employee choosing the restaurants during their first week.
• Competitive salary of $90,000–$150,000 plus equity.
• Unlimited PTO.
• Access to coveted reservations in NYC.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed