Marketing Manager

Wilderness Resort•Sevierville, TN

14d•$70,000 - $85,000

About The Position

The Marketing Manager leads the development and execution of comprehensive marketing strategies to build brand identity and drive revenue across multiple resort properties, including Wilderness at the Smokies and Soaky Mountain Waterpark. The role oversees creative, digital, and advertising initiatives, including campaign development, content creation, media planning, and vendor partnerships. It collaborates across departments to align promotions with business goals, optimize performance, and ensure consistent, high-quality guest-facing communications. The position manages employees in the marketing department and is responsible for the unit’s overall direction, coordination, and evaluation. Supervisory duties include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; and addressing complaints and resolving problems, in accordance with organizational policies and applicable laws. The role requires a bachelor’s degree from a four-year college or university, one to two years of related experience and/or training, or an equivalent combination of education and experience. A Tennessee driver’s license, or the ability to obtain one within 60 days of employment, is required. The employee is expected to demonstrate professionalism, punctuality, strong leadership, organization, attention to detail, and the ability to work independently while managing multiple priorities and following resort and office policies.

Requirements

Bachelor’s degree from a four-year college or university, or one to two years of related experience and/or training, or an equivalent combination of education and experience.
Tennessee driver’s license or ability to obtain one within 60 days of employment.
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to write speeches and articles for publication that conform to prescribed style and format.
Ability to effectively present information to top management, public groups, and/or boards of directors.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume, and apply basic algebra and geometry.
Ability to define problems, collect data, establish facts, and draw valid conclusions; interpret technical instructions in mathematical or diagram form; and deal with abstract and concrete variables.
Good attendance and punctuality; professionalism and appropriate grooming and uniform; efficient work habits; and compliance with resort and office policies and standard operating procedures.
Strong leadership skills and the ability to motivate and develop team members.
Ability to work independently with minimal supervision while managing multiple priorities.
Strong organizational skills and attention to detail.
Proficiency operating office equipment, including computers, voicemail, copiers, fax machines, and calculators.
Ability to regularly stand, walk, climb stairs for photo shoots, sit, use hands to finger, handle or feel, reach with hands and arms, talk or hear, and taste or smell; occasionally climb or balance, stoop, kneel, or crouch; and regularly lift and/or move up to 10 pounds.
Close, distant, and color vision; peripheral and depth perception; and ability to adjust focus.

Responsibilities

Develop and execute brand strategy and marketing objectives for Wilderness properties.
Establish and manage marketing budgets for Wilderness at the Smokies and Soaky Mountain Waterpark.
Lead and oversee Creative Design and Digital Media teams, setting priorities and ensuring timely project completion.
Plan and execute integrated advertising campaigns across print, digital, and broadcast channels.
Manage website strategy and social media content across Facebook, Instagram, Twitter, YouTube, and Pinterest.
Collaborate with internal departments to create promotional materials and support overall business growth.
Direct creative production, including photography, video, vendor coordination, talent sourcing, and contract management.
Partner with external agencies to develop and maintain consistent branding across all marketing channels.
Lead brainstorming sessions to develop campaigns, branding initiatives, and on-property signage.
Monitor marketing trends, performance metrics, and industry best practices to inform strategy.
Work with Revenue Management to align promotions, packages, and campaigns with business goals.
Serve as primary contact for vendors, including advertising agencies and public relations partners.
Plan and execute public relations initiatives, sponsorships, and brand activations.
Maintain and manage marketing databases for email and direct mail campaigns.
Oversee copywriting, design, and production of all promotional materials.
Track campaign performance and adjust strategies to meet objectives within budget.
Produce television, radio, and digital commercials, including scripting, casting, and production coordination.
Manage all guest-facing communications, including in-room materials and on-site messaging platforms.
Use Adobe Creative Suite, MailChimp, and Microsoft Office to support marketing operations.
Perform additional duties as assigned.
Interview, hire, and train marketing employees; plan, assign, and direct their work; appraise performance; reward and discipline employees; and address complaints and resolve problems.