Senior Marketing Manager - Hotel Cleveland, Autograph Collection
About The Position
The Senior Marketing Manager develops, executes, and oversees strategic marketing plans across multiple properties and outlets. The role manages and supports marketing teams, aligns property marketing with corporate objectives, and drives brand awareness, guest engagement, and revenue growth. It works closely with hotel operations, sales, food and beverage teams, corporate departments, vendors, and community partners. The position leads marketing strategy and project management; oversees digital marketing, social media, website content, local advertising, brand development, partnerships, and public relations; and tracks and reports on marketing performance, budgets, timelines, and results. Most work is performed on-site at hotels or outlets, with occasional off-site work for job-related events. The role requires relevant marketing, communications, public relations, or related experience; paid advertising and external-partner experience; familiarity with social media platforms and KPIs; comfort with office and design applications; and strong communication, organization, creativity, and teamwork skills. Hospitality, public relations, business social media, and social media management software experience are desirable.
Requirements
- 3–5 years of experience in communications, marketing, public relations, or a related field.
- 1–2 years of paid advertising experience.
- 1–2 years of experience working with external partners.
- Computer literacy and familiarity with Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
- Understanding of social media KPIs and how they apply to overall strategy.
- Knowledge of industry-relevant social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
- Ability to capture quality photography and video and make minor edits.
- Attention to detail, speed, and accuracy, and ability to learn new tools quickly.
- Strong verbal, written, and visual communication skills.
- Ability to follow directions, manage multiple tasks, and maintain effective time management.
- Teamwork and confidence in leading content development, content creation and editing, online reputation management, and capturing on-site activations.
- Ability to promote brand advocacy through relationships, both online and in person.
- Social customer service skills, including clear thinking, calmness, sound judgment, empathy, patience, advocacy, and conflict resolution.
- Professional conduct on personal social media profiles.
- Ability to move around the facility and stand for long hours during events.
- Ability to work inside or outside the building as required by events.
Nice To Haves
- Previous experience managing business social media profiles.
- Previous experience in the hospitality industry.
- Previous experience in public relations.
- Knowledge of online marketing and a good understanding of major marketing channels.
- Previous experience with social media software such as Facebook Business Manager or other social media dashboards.
Responsibilities
- Lead, mentor, and support Marketing Curators, providing strategic direction and ensuring cohesive omni-channel marketing.
- Coordinate marketing initiatives and deliverables with sales, operations, food and beverage, and other teams.
- Develop and execute property-specific marketing plans aligned with corporate marketing goals.
- Review marketing strategies and performance, identify opportunities, and implement solutions to improve guest engagement and revenue.
- Manage marketing budgets and resources for efficiency and effectiveness.
- Use project management processes to organize marketing tasks, timelines, and deliverables.
- Report routinely on marketing efforts and lead property marketing meetings.
- Oversee social media strategy, content development, and engagement across platforms.
- Monitor digital marketing metrics, including website traffic and social media engagement, to refine campaigns.
- Report on paid advertising performance.
- Oversee website content updates, accuracy, and improvements.
- Work with revenue and leadership teams to develop strategic seasonal hotel packages highlighting property unique selling points.
- Grow local brand visibility through targeted campaigns, partnerships, and public relations.
- Identify and develop relationships with local media, businesses, community organizations, and community VIPs.
- Oversee local advertising strategy, creative deliverables, and return on investment.
- Champion on-site activations, including the design and distribution of physical and digital marketing materials.
- Manage design projects and implementation of on-site marketing touchpoints, brand collateral, and general marketing materials.
- Develop local partnerships through events, sponsorships, and giveaways.
- Expand media and influencer outreach and partnerships, working with the local Convention and Visitors Bureau when possible.
- Lead and coordinate public relations efforts.
- Use available brand-affiliated marketing support resources.
- Track and report marketing initiative performance across properties.
- Present insights and recommendations to corporate leadership and hotel general managers.
- Maintain accurate records of property marketing budgets, timelines, and results.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
