Senior Marketing Manager - Hotel Cleveland, Autograph Collection

Coury Hospitality • Cleveland, OH

11d • Onsite

About The Position

The Senior Marketing Manager develops, executes, and oversees strategic marketing plans across multiple properties and outlets. The role manages and supports marketing staff at each hotel, aligns marketing activity with corporate objectives, and works to grow brand awareness, guest engagement, and revenue. It collaborates with hotel operations, sales, food and beverage teams, vendors, community partners, and corporate teams.

The position oversees property-specific and cross-property marketing strategy, digital and social media, brand development, local marketing, external partnerships, public relations, and performance reporting. It manages marketing budgets, coordinates campaigns and deliverables, evaluates results, and presents insights and recommendations to corporate leadership and hotel general managers. Work is primarily on-site at hotels or outlets, with occasional off-site work at job-related events.

Requirements

• Three to five years of experience in communications, marketing, public relations, or a related field.
• Computer literacy and comfort with Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
• One to two years of paid advertising experience.
• One to two years of experience working with external partners.
• Understanding of social media KPIs and how they apply to overall strategy.
• Knowledge of industry-relevant social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
• Ability to capture quality photography and video and make minor edits.
• Attention to detail, speed, and accuracy, and ability to learn new tools quickly.
• Strong verbal, written, and visual communication skills.
• Ability to carry ideas through to completion, follow directions, multitask, and manage time effectively.
• Ability to work collaboratively and take the lead in content development, creation and editing, online reputation management, and capturing on-site activations.
• Ability to promote brand advocacy through relationships, both online and offline.
• Strong social customer service skills, including clear thinking, composure, sound judgment, empathy, patience, advocacy, and conflict resolution.
• Maintains personal social media profiles in a professional manner.
• Ability to move around the facility and stand for long periods during events.
• Ability to work inside or outside the building as required by events.

Nice To Haves

• Previous experience managing business social media profiles.
• Previous experience in the hospitality industry.
• Previous experience in public relations.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Previous experience with social media software such as Facebook Business Manager or other social media dashboards.

Responsibilities

• Lead, mentor, and support Marketing Curators, providing strategic direction and ensuring marketing channels follow a cohesive omnichannel approach.
• Coordinate with marketing, sales, operations, and food and beverage teams to align initiatives and deliverables.
• Develop and execute marketing plans for each property that align with corporate marketing goals.
• Review marketing strategies and performance, identify opportunities, and implement solutions to improve guest engagement and revenue.
• Manage marketing budgets and resources to support efficient and effective marketing activity.
• Use project management processes to organize marketing tasks, timelines, and deliverables.
• Report routinely on marketing efforts and lead property marketing meetings.
• Oversee social media strategy and execution, content quality, and engagement across platforms.
• Monitor digital marketing metrics, refine campaigns, and report on paid advertising performance.
• Oversee website content, including timely updates, accuracy, and improvements.
• Work with revenue and leadership teams to create strategic seasonal hotel packages highlighting property differentiators.
• Grow local brand visibility through targeted campaigns, partnerships, and public relations.
• Develop relationships with local media, businesses, community organizations, and community VIPs.
• Oversee local advertising strategy, creative deliverables, and return on investment.
• Champion on-site activations, including the design and distribution of physical and digital marketing materials.
• Manage design projects and implement on-site marketing touchpoints, including brand collateral and general marketing materials.
• Build local partnerships through events, sponsorships, giveaways, and similar efforts.
• Expand media and influencer outreach and partnerships, working with local Convention and Visitors Bureaus where possible.
• Lead and coordinate public relations efforts and leverage available brand-affiliated marketing resources.
• Track and report marketing initiative performance across properties, presenting insights and recommendations to corporate leadership and hotel general managers.
• Maintain accurate records of each property's marketing budgets, timelines, and results.
• Perform other job-related duties assigned by the supervisor.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed