Marketing Programs Manager

Avant Communications LLC•Chicago, IL

2d•Hybrid

About The Position

The Marketing Programs Manager develops and executes national and regional marketing campaigns and communications for events, educational programs, and partner engagement. The role works with National and Field Event Managers, Channel Managers, Channel Directors, and the broader Marketing team to adapt national initiatives for regional audiences and create targeted programs for enterprise and local opportunities. It owns marketing strategy, messaging, promotion, and performance measurement across events, training, and other programs. This is a marketing role rather than an event logistics or coordination role. Event Management is responsible for operational planning and execution, including logistics, venue and supplier coordination, operational schedules, and on-site execution. The Marketing Programs Manager partners with Event Management to align promotional strategy, regional outreach, attendee communications, and the overall experience. AVANT employees in the Greater Chicagoland Area or Dallas/Frisco area are currently expected to work from the office one day per week; this arrangement is subject to change. The position is based in Chicago, Illinois, or Dallas, Texas.

Requirements

5–8 years of relevant marketing experience.
Demonstrated success in event marketing, field marketing, partner marketing, demand generation, and/or educational program marketing.
Experience developing multichannel campaigns that drive measurable registration, attendance, engagement, or conversion.
Strong writing and messaging skills, including the ability to translate complex technology or educational topics into clear, compelling audience benefits.
Excellent project management and cross-functional collaboration skills, including the ability to manage overlapping campaigns and influence stakeholders without direct authority.
Experience using customer relationship management, marketing automation, webinar or event platforms, and reporting tools to execute campaigns and evaluate performance.

Nice To Haves

Experience in B2B technology, channel ecosystems, or partner-focused organizations.
Familiarity with Salesforce and Salesforce Marketing Cloud.
A bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.

Responsibilities

Develop marketing and communication plans for events, educational opportunities, and other programs, including target audiences, positioning, promotional timelines, channel strategies, and success measures.
Align campaigns and outreach with broader marketing priorities, sales objectives, and partner engagement goals.
Build a coordinated promotional calendar balancing events with ongoing educational opportunities, and identify ways to reach new and existing audiences and increase participation and engagement.
Own the marketing campaign lifecycle from initial awareness and registration through program execution and post-program follow-up.
Develop campaign briefs, messaging, email sequences, landing-page content, social promotion, and supporting materials in partnership with the Marketing team.
Segment outreach based on regions, audience needs, relationships, program agendas, and engagement history; develop clear value propositions and test and optimize messaging, timing, and calls to action.
Promote AVANT’s training and education programs by translating session content into clear learning outcomes and audience-specific benefits with program owners and subject-matter experts.
Develop campaigns that encourage enrollment, attendance, access to on-demand resources, and repeat participation; use feedback and engagement data to recommend topics, formats, and promotional approaches.
Support the marketing and packaging of educational content without serving as the primary curriculum developer or trainer.
Equip Channel Managers and Channel Directors with audience-specific invitations, outreach templates, talking points, and follow-up materials.
Work with regional VPs to establish and implement additional sales- or marketing-initiated touchpoints based on regional activities and opportunities.
Partner with vendor-facing teams on co-marketing opportunities, speaker promotion, and sponsor marketing deliverables, ensuring partner contributions reinforce AVANT’s messaging and audience value.
Work with Sales to establish timely, relevant follow-up approaches that support continued conversations and relationship development.
Serve as the primary marketing partner to National and Regional Event Management, aligning on event details, audience goals, registration milestones, communication deadlines, and changes affecting promotion.
Coordinate marketing requirements and handoffs through shared timelines and clearly assigned responsibilities; partner on registration and attendee communications.
Establish campaign goals and report performance across registration conversion, audience quality, attendance, training participation, repeat engagement, and post-event actions.
Use campaign results to determine and implement marketing and communications best practices.
Maintain consistent campaign tracking and connect participation to sales activity and influenced pipeline where measurable, distinguishing direct marketing results from business outcomes shared with Sales and program owners.
Manage assigned marketing campaign budgets, if applicable; evaluate promotional effectiveness and lead post-campaign reviews to improve future programs.