Integrated Marketing Programs Manager

Accenture•Arlington, TX

About The Position

The Integrated Marketing Programs Manager is part of Accenture Song Marketing + Communications and supports activation of Song’s business and growth priorities through integrated marketing programs. The role translates business and commercial priorities into coordinated campaigns, content, events, experiences and other market-facing activity, with a particular focus on the Sales & Commercial Priorities program and connecting validated market demand and growth opportunities to focused marketing activation. The manager leads defined campaigns and workstreams with significant independence, bringing structure to complex programs and moving plans from strategy to execution. The role coordinates across Song M+C, sales and commercial teams, markets, enterprise M+C, Activation Hub, Canvas and specialist teams. It also connects campaign activity to market moments and measures performance to improve future planning and demonstrate impact.

Requirements

At least 5 years of experience in integrated marketing, campaign management, go-to-market, growth marketing, program management or strategic activation.
Strong program leadership and demonstrated ability to manage complex, cross-functional initiatives from planning through execution.
Strong written and verbal communication skills, including the ability to simplify complexity and create clarity across teams.
Ability to work autonomously and recognize when to escalate decisions, risks or trade-offs.
Ability to build strong relationships and work effectively with senior stakeholders and cross-functional teams.
Strong organizational judgment and resilience in managing multiple priorities, stakeholders and workstreams.
Ability to take ownership when requirements, timelines or scope are not fully defined and adapt as business needs change.
Curiosity, adaptability and comfort experimenting with new technologies, AI-enabled workflows and evolving ways of working.

Nice To Haves

Experience translating business or commercial priorities into integrated marketing plans and activation.
Experience across campaigns, content, events, client experiences, digital, social or other integrated marketing channels.
Commercial orientation and understanding of how marketing can support client demand, sales priorities and business growth.

Responsibilities

Plan and deliver assigned integrated marketing campaigns and activations from brief and planning through execution, measurement and optimization.
Support the Sales & Commercial Priorities program by translating validated market demand, sales priorities and business growth opportunities into actionable marketing and communications plans.
Lead delivery across priority FY27 campaigns, including market growth priorities, Service Reinvention and Sales Reinvention, connecting campaigns to appropriate content, channels, events and experiences.
Coordinate flexible activation in response to emerging business and market priorities, determining appropriate marketing and communications support.
Connect campaigns and commercial priorities to key market moments, including Cannes, so activations advance the broader program strategy.
Build integrated program plans defining objectives, audiences, activities, owners, milestones, dependencies, deliverables and success measures.
Coordinate with content, thought leadership, executive visibility, events, social, media, ecosystem and other marketing and communications teams.
Partner with Activation Hub, Canvas, enterprise M+C, markets and specialist teams to coordinate delivery and maintain momentum across workstreams.
Surface program dependencies, risks, decisions and opportunities for integration to the Integrated Growth & Activation lead.
Manage operating rhythms for assigned programs, including planning, stakeholder coordination, status reporting and measurement.
Track program performance and activation metrics, using insights to strengthen planning and demonstrate impact.
Identify opportunities to use AI, tools and new ways of working to improve planning, coordination, execution and measurement.