Integrated Marketing Programs Manager

Accenture•Boston, MA

1d•$80,400 - $224,600

About The Position

The Integrated Marketing Programs Manager sits within Accenture Song Marketing + Communications and supports activation of Song’s business and growth priorities through integrated marketing programs. The role translates commercial priorities and validated market demand into coordinated campaigns, content, events, experiences and other market-facing activity. Working closely with the Integrated Growth & Activation lead, the manager will help drive Song’s Sales & Commercial Priorities program and lead defined campaigns and workstreams. The position coordinates across Song M+C, sales and commercial teams, markets, enterprise M+C, Activation Hub, Canvas and specialist teams to move programs from strategy into market. It calls for significant independence, structure in complex programs, and ownership of high-quality execution, measurement and optimization.

Requirements

At least 5 years of experience in integrated marketing, campaign management, go-to-market, growth marketing, program management or strategic activation.
Strong program leadership and demonstrated ability to manage complex cross-functional initiatives from planning through execution.
Strong written and verbal communication skills, with the ability to simplify complexity and create clarity across teams.
Ability to operate autonomously and recognize when to escalate decisions, risks or trade-offs.
Ability to build strong relationships and work effectively with senior stakeholders and cross-functional teams.
Strong organizational judgment and resilience in managing multiple priorities, stakeholders and workstreams.
Comfort taking ownership when requirements, timelines or scope are not fully defined, and adapting as business needs change.

Nice To Haves

Experience translating business or commercial priorities into integrated marketing plans and activation.
Experience working across campaigns, content, events, client experiences, digital, social or other integrated marketing channels.
Commercial orientation and understanding of how marketing supports client demand, sales priorities and business growth.
Curiosity, adaptability and comfort experimenting with new technologies, AI-enabled workflows and evolving ways of working.

Responsibilities

Plan and deliver assigned integrated marketing campaigns, leading workstreams from briefing and planning through execution, measurement and optimization.
Support the Sales & Commercial Priorities program by turning validated market demand, sales priorities and business growth opportunities into actionable M+C plans.
Lead integrated marketing delivery across priority FY27 campaigns, including market growth priorities, Service Reinvention and Sales Reinvention, connecting campaigns with relevant content, channels, events and experiences.
Coordinate flexible activation for emerging business and market priorities, determining appropriate M+C support.
Connect campaigns and commercial priorities to key market moments, including Cannes, so activations advance broader program strategy.
Build integrated program plans defining objectives, audiences, activities, owners, milestones, dependencies, deliverables and success measures.
Coordinate with content, thought leadership, executive visibility, events, social, media, ecosystem and other M+C teams to bring capabilities into programs.
Partner with Activation Hub, Canvas, enterprise M+C, markets and specialist teams to coordinate delivery and maintain momentum across workstreams.
Maintain program visibility and surface dependencies, risks, decisions and integration opportunities to the Integrated Growth & Activation lead.
Manage operating rhythms for assigned programs, including planning, stakeholder coordination, status reporting and measurement.
Track program performance and activation metrics, using insights to improve future planning and demonstrate impact.
Identify opportunities to use AI, tools and new ways of working to improve program planning, coordination, execution and measurement.