Manager, Field Marketing Programs
About The Position
Proofpoint is seeking a results-driven Manager, Field Marketing Programs to lead the Field Marketing Programs team within its Americas Field Marketing organization. The team partners with Field Marketing Managers to create campaigns and support regional marketing programs, helping drive demand, accelerate pipeline, and support revenue growth across the Americas. The role works closely with Sales and cross-functional Marketing teams to align regional priorities with global marketing initiatives. The manager oversees campaign creation and delivery, including Marketo campaign builds, invitation emails, landing pages, audience management, virtual events, direct mail, targeted campaigns, and lead management. The role ensures campaign consistency and accuracy, improves processes and scalability, develops a high-performing team, and manages multiple priorities in support of quarterly business objectives. Responsibilities also include vendor and event logistics, purchasing and invoicing, and onsite event support when required.
Requirements
- Bachelor's degree in Marketing or a related field.
- 7+ years of related marketing experience, including previous people leadership experience.
- Extensive experience with Marketo and Salesforce.com.
- Strong project management and organizational skills.
- Detail-oriented, with the ability to manage multiple priorities while maintaining a high standard of quality.
- Strong communication and interpersonal skills.
- Proven ability to lead, coach, and develop high-performing teams.
- Ability to work in a collaborative environment with shared team goals.
- Passion for Field Marketing.
Nice To Haves
- Marketo certification.
Responsibilities
- Lead the Field Marketing Programs team and develop, coach, and support its members.
- Support Field Marketing Managers by creating and managing regional campaigns, including Marketo campaign builds, invitation emails, landing pages, audience management, campaign setup, and reporting.
- Support integrated marketing programs such as roadshows, seminars, virtual events, industry events, executive and C-level campaigns, alliance and partner marketing, and greenfield programs.
- Facilitate large-scale, multilingual virtual event programs for thousands of attendees and ensure a seamless experience for speakers, attendees, and internal stakeholders.
- Ensure accurate lead management.
- Support the creation of targeted direct mail campaigns.
- Manage appointment-setting campaigns.
- Monitor campaign accuracy within Salesforce.
- Manage third-party vendors supporting event recruitment programs.
- Source promotional items, monitor inventory, and oversee fulfillment partners.
- Ensure marketing collateral is up to date and event equipment is maintained and ready for use.
- Manage purchase orders and vendor invoicing.
- Provide onsite event support when required.
- Continuously improve processes and scalability while ensuring consistency and accuracy across campaigns.
Benefits
- Competitive compensation.
- Comprehensive benefits.
- Flexible work environment.
- Annual wellness and community outreach days.
- Recognition for contributions.
- Global collaboration and networking opportunities.
- Flexible time off.
- Comprehensive well-being program.
- Two paid Wellbeing Days per year.
- Two paid Volunteer Days per year.
- Three-week Work from Anywhere option.
- The role may be eligible for variable compensation and/or equity.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
